Dazzling Examples of Direct Mail Design

A brown gift box over a ‘thank you’ note

What is the most challenging type of marketing channel in terms of design? Most would say that direct mail tends to be the biggest test in terms of creativity. Most marketing-savvy firms have a strong temptation to simply replicate all the successful direct mail design creatives they have had in the past. Well, while you’re trying to be successful, you don’t necessarily have to reinvent the wheel.

You only need to set yourself apart from the market. Let’s show you how this is done with the help of some dazzling examples of direct mail design. Here they are:

1. Create a Character or Mascot

With the help of a fun character, you will be able to humanize your brand and make it easy for your target audience to identify with your offerings. We have come across some real hits like Michelin Man by Michelin and Kool-Aid Man by Kool-Aid. Even Pepsi followed suit and launched their Pepsi Man that sparked interest for a short period of time.

2. Explore Subtle Textures

Subtle textures have been found by marketing experts to engage consumers on multiple sensory levels. We saw how brands like Yves Saint Laurent, Gucci, Louis Vuitton, and Prada among so many more, used their icons as textures to form a luxurious perception in the minds of consumers.

3. Get Confrontational

Imagine a direct mail package which is shaped like a hand from the Night of the Living Dead, sticking out of your letterbox. This confrontational image tried out by Kengo Maeda had proven that you really need to catch the recipient’s eye to get their attention.

4. Tell Recipients What’s Inside

Solid calls-to-action are essential to all direct mail campaigns and most experts believe this should the very first thing consumers should see. In the case of direct mail, this means that the call-to-action itself is printed over the direct mail envelope. Many marketing firms have done so by writing something as simple as ‘For the love of wind power: Member perk pack inside’ at the very front of their envelopes.

5. Find Engaging Ways for Recipients to Open the Mail

If you wish for your consumers to enjoy your direct mail offerings, then what better way is there to let them open your direct mail design in unconventional ways? BMW had created such a direct mail piece where the recipient had to tear through the middle of a white rectangle and there was an SUV at the end of the tear. When the package was open, the package mimicked a car cutting through a field of snow. The direct mail piece also said in bold capitals, “Joy is cutting through winter”.

MarkSYS Can Cater to Your Direct Mail Creativity Needs
We, at MarkSYS, can bring about great results for your marketing savvy business while ensuring maximum productivity of your future campaigns. Our very slogan states that we guarantee you an efficient solution for all of your needs.
So what are you waiting for? Go ahead and contact us at (855) 627-5797 or 916-745-4883. You can even go ahead and visit our website to find out more.

Skip the Emojis, Your Text Messaging Campaign Should Be Simple

A white iPhone on top of a table

Did you know that about 90% of all the text messages received are read within 5 minutes or even less! This fact on its own is a huge opportunity for small business owners and modern businesses alike. Both these businesses, however, will have to skip using old school methods and Emojis to entice customers and will have to try modern-day tactics. If you’re also thinking about integrating SMS into your marketing mix, then we would like to introduce you to some easy-to-follow golden rules of creating your text messaging campaign.

Here they are:

The Golden Rules of a Text Messaging Campaign

 

1. Don’t Ramble On

Why do you think there is a character limit in text messages? No one wants to receive a text blast that has more than 300 words! Instead of sending your business’s manifesto, audiences prefer to read through simple instructions on redeeming prizes/discounts or awesome promotional offers. In simple words, we’re saying that you need to get right to the gist.

2. Include Exclusive Pieces of Information and Irresistible Offers

You don’t need to start your text messaging campaign with a “Hey, what’s up?” You’re not using an SMS campaign to make friends. Yes, you can use conversational languages but keep it professional by limiting the information to promotions or subscription offers.

3. Pay Attention to What Time of Day the Text Messages Will Be Received

There can be no good reason to shoot up messages that will be received at 11 p.m. other than the fact that you are a promoting your night club. Daylight hours work best for most types of content because your recipients have quite some time to read and subsequently act on your offers. People have a schedule to keep and it can be very easy for them to just mark your marketing message as read without actually reading it.

4. Keep Your Customer’s Preferences at the Forefront

When you are developing offers for your text messaging campaign, you should make sure that you are mindful of your potential customers’ needs and wants. You should be texting them with notifications for closeout inventory. Instead, you recipients would like to be alerted about backburner promotions and VIP Deals.

While you’re implementing all of these golden rules for your marketing strategy, you should remember that text messaging campaigns are permission-based. This means that if your recipients haven’t subscribed to your services, then you shouldn’t bludgeon them with endless messages. Doing so can also have some legal ramifications for your business!

 

 

MarkSYS Can Simplify Your Marketing Needs

At MarkSYS, we aim to bring about great results for your marketing-savvy business while ensuring maximum effectiveness of your future campaigns. Our very slogan states that we guarantee you an efficient solution for all of your needs.

So what’re you waiting for? Go ahead and contact us at (855) 627-5797 or 916-745-4883. You can even go ahead and visit our website to find out more.

The Most Effective Voicemail Script Tips Ever

A woman talking on her mobile phone

New sales outreach programs can be seen to be plummeting globally and according to experts, about 97% of all these cold calls go to voicemail. According to our research and experience, the most effective voicemail script can quickly turn from bad to good, generating incredible response times. An example of an effective voicemail script is as follows:

 

Hello, this is [Your Name] from [Company Name].
I’m calling because [insert reason for calling]. I’d love to talk to you about [insert benefit you can offer if they call back].
My number is [insert phone number]. I’ll also follow up with an email tomorrow. I look forward to hearing what you think.
Have a great day. Goodbye!

 

Tips to Form Your Own Perfect Voicemail Script

 

#1: Practice Beforehand

If you wish to improve your performance on voicemail, then you will have to deliberate via practice. This would mean creating a routine that is highly structured and offers you ample opportunities to repeat yourself and streamline the whole process.
Divide the whole process into 3 stages – before you dial, while you leave your message, and after you hang up.

#2: Be Straightforward and Personable

To make these qualities a part of your voicemail messages, start by using the prospect’s name quite often. Other than this, you should speak with credible examples of people you have helped with your product and provide context, like recent eBook downloads. Once you have offered your prospects with clear value, you should repeat your number twice, and keep the whole message limited to 17 seconds or less.

#3: Do Your Research

The very difference between cold calls and warm voicemails is the amount of research. When you research your prospects, you create distinction in the mind of your prospects that encourages return calls. So, go ahead and investigate your prospects for alma mater, common pets, favorite sports teams, or anything you can use in your conversations.

#4: Be Positive

Sound enthusiastic on your voicemail if you want your prospects to call you back. You should naturally sound like you want to talk to these prospects. This very factor can make or break your marketing efforts.
Be clear, be concise, use a good cadence, and be compelling. Avoid using clichéd buzzwords and sales jargon. If you do use these, then your voicemails will be deleted faster than you can say ‘satisfaction guaranteed’.
MarkSYS Can Simplify Your Voicemail Problems

We, at MarkSYS, can bring about great results for your marketing savvy business while ensuring maximum productivity of your future campaigns. Our very slogan states that we guarantee you an efficient solution for all of your needs.

So what are you waiting for? Go ahead and contact us at (855) 627-5797 or 916-745-4883. You can even go ahead and visit our website to find out more.

Inc. Magazine Unveils Its Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000

A Graphic for INC 5000 Logo

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Inc. Magazine Unveils Its Annual List of
America’s Fastest-Growing Private Companies—the Inc. 5000

For the 4th Time, MarkSYS Appears on the Inc. 5000,
Ranking No. 2938 With Three-Year Revenue Growth of 127 Percent

 

NEW YORK, August 14, 2019 – Inc. magazine today revealed that MarkSYS Holdings LLC is No. 2938 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Microsoft, Dell, Domino’s Pizza, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.

 

“We’re honored to have made the Inc. 5000 list of the fastest growing private companies for the fourth year in a row. We couldn’t have done it without our awesome team, valued clients, and partners, that work alongside us– thank you for all of your hard work and support!” –Tabrez Rajani, CEO of MarkSYS.

 

Not only have the companies on the 2019 Inc. 5000 (which are listed online at Inc.com, with the top 500 companies featured in the September issue of Inc., available on newsstands August 20) been very competitive within their markets, but the list as a whole shows staggering growth compared with prior lists. The 2019 Inc. 5000 achieved an astounding three-year average growth of 454 percent, and a median rate of 157 percent. The Inc. 5000’s aggregate revenue was $237.7 billion in 2018, accounting for 1,216,308 jobs over the past three years.

Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000.

“The companies on this year’s Inc. 5000 have followed so many different paths to success,” says Inc. editor in chief James Ledbetter. “There’s no single course you can follow or investment you can take that will guarantee this kind of spectacular growth. But what they have in common is persistence and seizing opportunities.”

The annual Inc. 5000 event honoring the companies on the list will be held October 10 to 12, 2019, at the JW Marriott Desert Ridge Resort and Spa in Phoenix, Arizona. As always, speakers include some of the greatest innovators and business leaders of our generation.

CONTACT: MarkSYS, (855) 627-5797, INFO@THEMARKSYS.COM

 

More about Inc. and the Inc. 5000

Methodology
The 2019 Inc. 5000 is ranked according to percentage revenue growth when comparing 2015 and 2018. To qualify, companies must have been founded and generating revenue by March 31, 2015. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2018. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2015 is $100,000; the minimum for 2018 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.’s September issue. They represent the top tier of the Inc. 5000, which can be found at http://www.inc.com/inc5000.

About Inc. Media
Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today’s innovative company builders. Inc. took home the National Magazine Award for General Excellence in both 2014 and 2012. The total monthly audience reach for the brand has been growing significantly, from 2,000,000 in 2010 to more than 20,000,000 today. For more information, visit www.inc.com.

The Inc. 5000 is a list of the fastest-growing private companies in the nation. Started in 1982, this prestigious list has become the hallmark of entrepreneurial success. The Inc. 5000 Conference & Awards Ceremony is an annual event that celebrates the remarkable achievements of these companies. The event also offers informative workshops, celebrated keynote speakers, and evening functions.

 

For more information on Inc. and the Inc. 5000 Conference, visit http://conference.inc.com/.

How Not to Fail the Direct-Mail Test

Several envelopes hanging

Direct mail testing brings huge advantages to both advertisers and branding professionals alike. The very first thing they do is carry out tests to find out whether the package works according to its standards.

If the direct mail package works, then these advertisers begin expanding towards the campaign itself. Another thing most advertisers do is try test bombs which help in determining whether the package works in the first place or not. These tests only cost a couple of hundred dollars and save the company from the losses that can be brought about because of DM packages.
Either way, direct mail testing is unavoidable; this testing aims to show you which designs are best for promoting your business. Let’s now take a brief look at the different strategies you can implement for your direct mailing package.

Tried and Tested Methods of Direct Mail Testing

1. A/B Split Tests

This method of direct mail testing is implemented where 2 packages are being tested against each other. This can be best explained as testing the effectiveness of one letter against another letter via the response they generate.
Another way of doing this can be to take one option and send it over to 2 direct mailing lists to see where it gets a better response. If you go about determining unique variables separately, then you will be able to concur which direct mailing package is more successful in getting a better response.

2. Number of Direct Mail Pieces per Test Cell

Marketing researchers have proven that it is possible to achieve valid test results by pitching direct mail testing to as few as just 2000 recipients per A/B package. When this is done, the validity of these packages will be determined by the number of replies each package receives instead of the number of direct mail packages sent.
According to statistic analysis and experience, it was determined that 14 responses are enough to concur that a package is fairly reliable in terms of performance.

3. Tracking Responses

Tracking responses is necessary for identifying where the replies are coming from. Many marketers have imagined up methods of tracking replies but the best way of doing so is to use specific key codes for the packages and their consequent replies.

4. Rollout

After the winning package has been ‘rolled out’, a general rule of thumb states that the actual quantity of mail should be about 10 times the quantity decided for direct mail testing.
MarkSYS Can Simplify Your Marketing Needs
At MarkSYS, we aim to bring about great results for your marketing savvy business while ensuring maximum effectiveness of your future campaigns. Our very slogan states that we guarantee you an efficient solution for all of your needs.
So what are you waiting for? Go ahead and contact us at (855) 627-5797 or 916-745-4883. You can even go ahead and visit our website to find out more.

The Power of Direct Mail in the Digital Age

A black mailbox

Digital marketers’ jobs aren’t always sunshine and rainbows. They tend to inherit some challenges from the digital landscape that most don’t know of. Traditionally, advertisements used to be the end product of weeks or even months worth of creative work and painstaking research.

Iconic brands that were embedded into our country’s DNA were brilliant enough to appeal to the average consumer while being targeted enough to drive their sales from set demographics. More importantly, however, these advertisers used to consider advertising mediums as the key player for the success of their campaigns.

The channel for distribution has long been proven to be the inimitable authority.

AD Exposure and Trust Issues

Nowadays, the landscape of advertising has changed considerably. Advertisements can be seen flashing past us at blazing speeds everywhere. According to recent studies, it was found that the average American consumer gets exposed to about a thousand adverts on a daily basis. The way things are going, researchers should also not be surprised if a consumer sees about three hundred adverts on an hourly basis.

The very next issue of advertisements in the digital age is that no one trusts their authority. Whether you spend your time on social media or prefer traditional platforms, you will find that consumers get bombarded with disinformation and click-bait headlines.

To sum it all up, digital platforms are now in peril because of both saturation and quality. This is why advertisers can be seen turning to some timeless promotional mediums. One such unlikely savior is direct mail. Yes, we are talking about the blissfully quiet, world-building, and great smelling printed medium which most consumers secretly love.

Mailbox > Inbox

We have all seen the Christmas catalogs from Toys R’ Us, triggering some nostalgia for the time when we were immersed in our Nintendo video games. Some of us also received massive catalogs for textiles, décor, and home furnishings that directed all our focus on Amazon products. Finally, how can we forget the plastic gift cards that offered us free pizza for frequenting the new pizza chain that opened in town?

All of these worked because they were not in our inbox and were in our actual mailboxes. This is exactly what made us spend mind-boggling amounts on purchases. A little discreet, personal touch is all that it takes without any distractions.

It’s quiet and it’s effective – this is the power of direct mail.

MarkSYS Can Simplify Your Marketing Needs

We, at MarkSYS, can bring about great results for your marketing savvy business while ensuring maximum productivity of your future campaigns. Our very slogan states that we guarantee you an efficient solution for all of your needs.

So, what’re you waiting for? Go ahead and contact us at (855) 627-5797 or 916-745-4883. Visit our website to find out more.

How to Turn Prospects into Customers in 5 Steps

Over the years, countless formulas have been brought forth for formulating promotional content to turn prospects into customers. The most common among these formulas is probably the one called AIDA which is an acronym for Attention, Interest, Desire, and Action.

In promotional content seminars, experts always speak about the motivating sequence and the different variations of the AIDA formula. Well, the following is each of these variations in their most simplified form.

How to Turn Prospects into Customers: Simplified

Step 1: Grab Attention

Before your promotional campaign can do anything else, it should be able to grab a potential customer’s attention. This means that the content should have the ability to stop passersby in their tracks and to engage with the content. To do this, bold statements need to be made. We already know how sex is used to gain attention. It doesn’t necessarily have to be this; any question that elicits a response can do the job.

Step 2: Identify the Need or Problem

Every product is introduced as if it is the only solution to a problem or need. This doesn’t occur automatically. This is why your promotional content should be focused on making them believe that you understand their needs or problems.

Step 3: Position Your Product as the Only Solution to Their Problem

Once your prospects know that your business understands their problems, you need to slide in as their savior with your product – or the ‘solution to their problem.’ Here is an example of how content can be designed for a fundraiser:

Dear Mr. Shelby,
Someday you may need the American Heart Association,
Today, the American Heart Association needs you.

Step 4: Offer Your Prospects Some Proof

As most marketing experts have pointed out, the very first question prospects ask is, “Why should we believe you?” Well, your answer should be in 2 parts; one part should establish your credibility and the second should include reviews and testimonials. With both of these forms of proof, your prospects will become convinced of your product and its effectiveness.

Step 5: Asking for Action

To generate an order or even an inquiry, you need to either make them an offer or give your prospect a reason to respond in one way or the other. When put into practice, such lead-generating tactics result in promotional copy with calls-to-action like the one given below:

“Mail back in the enclosed card and get our free catalog”

MarkSYS Can Simplify Your Marketing Needs

At MarkSYS, we aim to bring about great results for your marketing-savvy business while ensuring maximum effectiveness of your future campaigns. Our very slogan states that we guarantee you an efficient solution for all of your needs.

So what’re you waiting for? Go ahead and contact us at (855) 627-5797 or 916-745-4883. You can even go ahead and visit our website to find out more.

The Secret to Getting Direct-Mail Prospects to Reply Immediately

Effective direct mail packages don’t just ask the recipient for a response – they make the readers feel like they are obliged to respond; otherwise, they may be making a mistake. This is why marketers should know how to create compelling reasons or a sense of urgency in their direct-mail copy.
While all of this is necessary for effective direct mail packages, how should you create this sudden need to reply within the recipients of your direct mail? Well, here are some basic rules to adhere to for your direct-mail replies.

1. Make Them Easy to Fill Out

The reply form of your direct mail needs to be far from confusing. Here you need to let your readers feel like a reply will be as simple as 1-2-3 and they will need no assistance. If the reply form is even a little complicated, people won’t hesitate to throw it away immediately.

2. Use Clean Designs

The designs of the order or reply forms shouldn’t be cluttered. They should be very clean and simple – which is why you shouldn’t try and cram too much information in this limited space. If you think you have a lot of information, then you should think about using larger forms.

3. Add Enough Room to Fill Out Details

If you wish to work with effective direct mail packages, then you need to refrain from only providing a quarter-inch space to fill out details. When you reply or order form is in the design phase, give your readers plenty of room so they can respond properly.

4. Fewer Steps

The less troubling it is for users to go through the order or reply form, the higher the chances of it being filled completely. There are a number of things that can be done to make these forms easier. The simplest thing you can do is provide them with postage-paid and self-addressed reply envelopes. This will save your readers from the trouble of stamping and addressing their envelopes.

5. Headline Your Offers

The very first sentence of your reply or order forms should be the headline that restates the offer provided to readers. These statements are also meant to rekindle the desire of the potential customer to go through with the transaction.

An example of these statements can be:

The American Museum of Natural History

YES, I would like to accept your invitation to become a permanent member of your Museum at the low subscription rate of….

MarkSYS Can Simplify Your Marketing Needs
We, at MarkSYS, can bring about great results for your marketing savvy business while ensuring the maximum effectiveness of your future campaigns. As stated in our slogan, we guarantee you an efficient solution for all of your needs.
So, what are you waiting for? Go ahead and contact us at (855) 627-5797 or 916-745-4883. You can even visit our website to find out more.

Get Results from SMS Text Marketing

Amidst so many growing numbers of marketing channels and so many consumer touch points available to choose from, choosing the right method with which to engage with your target audience can be quite a daunting task. Traditional above-the-line methods like print and television, despite being able to reach a mass number of people altogether, are very expensive and not all businesses can afford them.

With open rates of 98%, SMS marketing has become one of the most effective marketing platforms in the modern era. With mobile phone users increasing by the day, it has become easier to reach customers with SMS marketing. Research shows that consumers actually end up spending twice the time on their cell phones than they think they are spending.

Some amazing results that you can get out of SMS text marketing are listed below:

Higher Reach

With a growing number of mobile phone users by the day, SMS marketing ensures that a lot of people are reached through this medium. With a 98% open rate and a 90% read rate, a lot of people are reached through this method of direct marketing. It is also very easy to reach a higher number of people through SMS marketing.

Time Saving

Since the entire process of SMS marketing can be automated unlike other conventional mediums, it saves up a lot of valuable time. Marketers can this way spend more time on the day-to-day running affairs of the company and also ensure getting their message effectively across to the consumers.

A Loyal Customer Base

SMS marketing can ensure timely information about the business and customer promotions to reach the customers in an effective manner. This makes customers feel appreciated and valued, which in turn leads to a loyal customer base being formed. This loyalty can be long lasting too.

High Customer Retention

With an increasingly loyal base of customers and customers continuously being kept involved in the company, the customer retention rate is high. When customers feel they are an integral part of the company and hence they are valued, they stay with the company for a long period of time.

Cost Effectiveness

Alongside many other advantages of SMS marketing, this is a major one. Whilst other communication media can be really expensive, this mode of communication is relatively very cost effective and a lot of people can be reached at the same time, with minimal cost.

Increased Sales

When you are already marketing to a targeted group of customers, who are interested in your offerings, the chances of your sales increasing are very high. With other modes of communication, you aren’t targeting a specific group of customers so most marketing efforts are usually cold calls in a desperate attempt to produce results.

MarkSYS Can Help

At MarkSYS, we aim to bring about great results for your marketing-savvy business while ensuring maximum effectiveness of your future campaigns. Our very slogan states that we guarantee you an efficient solution for all of your needs.
So what’re you waiting for? Go ahead and contact us at (855) 627-5797 or 916-745-4883. You can even go ahead and visit our website to find out more.

 

Effective Email Marketing Strategies

Email marketing is one of the most effective ways of marketing in the modern era, promising great ROI with little investment. Since it allows a great deal of personalization to any marketing campaign, email marketing can actually help you get your message across in the way that you want to rather than being dictated terms by the industry.

With other conventional tools of marketing, it is highly likely that your message can get lost somewhere amidst the clutter of so many other coinciding messages that customers are bombarded with each day.

Below we discuss some email marketing strategies that can make this medium the most effective channel for you to market your products on.

 

 

Personalization of Your Messages

Most businesses tend to imply cookie-cutter approaches to email, that is there is on personality to these emails and they come across as written by machines.

This most definitely doesn’t mean that every individual email sent to every subscriber needs to be personalized. It simply involves working on customer data and creating emails that actually mean something to them. Show them products that might interest them based on their purchase history.

Apart from being a great marketing channel, this is also the essence that shapes up the entire customer experience.

 

Sending Emails that Are Mobile friendly

Since most customers are now smartphone users and access their emails through their cellphones only, all emails sent should ideally be mobile friendly.
The first thing that most people do in the morning is check their phone. Mostly when emails that are not mobile friendly are sent to customers, what they eventually end up doing is deleting the email and unsubscribing from the list. That’s most definitely something not something you want.

 

Segmenting Subscribers

Segmentation of subscribers can be done in many different ways. You can segment your customers industry wise, or by the size of the company or by the sales cycle.

It has been seen that emails that are segmented have a much high open rate than those that are not segmented. What segmenting does is that it helps sort out what exactly gets sent to whom. This way, your emails can be targeted to those who are more likely to read them, and thus more attention of the customers can be grasped.

 

Make Sure You’re Keeping Track of the Timing

What time you send the email is of great importance in determining if the email will be opened and read or not. It’s not like there is a standardized time that allows for more people to open any email, but keeping track of the time allows for the chances of the message getting across to be higher. Having said that; bearing in mind the differences in time zones of your target customers is also of utmost importance too.

 

Make Sure Your Content Is Up To the Mark

This basically entails writing in simple language that is easy to understand, avoiding jargons, keeping it short and to the point, not beating about the bush too much, etc.

The email should be drafted in a way that it intrigues the reader, while being enjoyable at the same time. The customer should actually want to open the email, read it and take desired action.

 

Following these strategies can most definitively increase your chances of success with regards to email marketing.

To learn more, contact MarkSYS!