What is the most challenging type of marketing channel in terms of design? Most would say that direct mail tends to be the biggest test in terms of creativity. Most marketing-savvy firms have a strong temptation to simply replicate all the successful direct mail design creatives they have had in the past. Well, while you’re trying to be successful, you don’t necessarily have to reinvent the wheel.
You only need to set yourself apart from the market. Let’s show you how this is done with the help of some dazzling examples of direct mail design. Here they are:
1. Create a Character or Mascot
With the help of a fun character, you will be able to humanize your brand and make it easy for your target audience to identify with your offerings. We have come across some real hits like Michelin Man by Michelin and Kool-Aid Man by Kool-Aid. Even Pepsi followed suit and launched their Pepsi Man that sparked interest for a short period of time.
2. Explore Subtle Textures
Subtle textures have been found by marketing experts to engage consumers on multiple sensory levels. We saw how brands like Yves Saint Laurent, Gucci, Louis Vuitton, and Prada among so many more, used their icons as textures to form a luxurious perception in the minds of consumers.
3. Get Confrontational
Imagine a direct mail package which is shaped like a hand from the Night of the Living Dead, sticking out of your letterbox. This confrontational image tried out by Kengo Maeda had proven that you really need to catch the recipient’s eye to get their attention.
4. Tell Recipients What’s Inside
Solid calls-to-action are essential to all direct mail campaigns and most experts believe this should the very first thing consumers should see. In the case of direct mail, this means that the call-to-action itself is printed over the direct mail envelope. Many marketing firms have done so by writing something as simple as ‘For the love of wind power: Member perk pack inside’ at the very front of their envelopes.
5. Find Engaging Ways for Recipients to Open the Mail
If you wish for your consumers to enjoy your direct mail offerings, then what better way is there to let them open your direct mail design in unconventional ways? BMW had created such a direct mail piece where the recipient had to tear through the middle of a white rectangle and there was an SUV at the end of the tear. When the package was open, the package mimicked a car cutting through a field of snow. The direct mail piece also said in bold capitals, “Joy is cutting through winter”.
MarkSYS Can Cater to Your Direct Mail Creativity Needs
We, at MarkSYS, can bring about great results for your marketing savvy business while ensuring maximum productivity of your future campaigns. Our very slogan states that we guarantee you an efficient solution for all of your needs.
So what are you waiting for? Go ahead and contact us at (855) 627-5797 or 916-745-4883. You can even go ahead and visit our website to find out more.