How Direct Mail Can Aid a Multi-Channel Approach

Direct mail can be an effective channel when used in a proper and timely manner. The multi channel approach is essential in reaching potential customers and sharing content with them. Our purpose is to look at how direct mail can be an integral part of a multi channel marketing campaign.

Personalized Touch

Personalization increases the likelihood that consumers will engage with your content and respond to it. Advanced direct mail providers can combine the marketing automation platform using application programming interfaces, which ensure that information pertaining to individuals can be personalized to include customer names and specific promotions accordingly.

Furthermore, with the right template and elements of personalization, the final mail piece can be printed and packed for mailing quickly. To cater to multi dimensional mailers, providers can stock materials beforehand and send in batches. An instance of adding personalization to great effect is delivering coupons to customers days before their birthday.

A comprehensive marketing automation platform enables you to redirect details to mail printers with the names and offers pertaining to each individual. As long as the format is unique and the delivery is completed in a timely manner, it augments the chances that the customer will take positive action.

Timely Release

If an advanced marketing automation platform is used, it would allow you to integrate a variety of marketing channels into a single campaign. As opposed to using emails for each and every form of communication in the strategy, it is better advised to incorporate direct mail.

This adds an important element to the marketing efforts and makes the customers feel valued. This is done by dynamic personalization, which gives you the opportunity to tailor the offers and content based on the customer. Moreover, adding this element to a marketing campaign improves the customer’s idea of the company, since the marketing is more personal.

Focused Effort

Direct mail also enables you to align the right audience and make a cogent effort after that. Marketing automation platforms allow you to manage costs by tailoring the criteria so that the most important audience is targeted.

Sending highly relevant information to customers can be an advantageous exercise. This technique is also useful for B2B marketers as well. For instance, if a marketer is aiming for those who want to attend higher education universities, they can send them a direct mail if these individuals download a specific asset from their website.

Greater Responses

Despite the growth and prevalence of digital marketing mediums, direct mail is still a viable alternative to create high response rates. Several surveys have found that direct mails have a favorable response rate when executed properly. In some cases, direct mail had a higher response rate in contrast to digital channels as well. Although it can prove expensive if done on a piece basis, it still delivers results.

3 Advantages of Investing in Promotional Apparel for Brand Marketing

Promotional items have long been known for the plethora of benefits they can bring to businesses of all sizes. As a matter of fact, business owners can actually benefit a lot more with promotional items than they can with any other form of brand marketing strategy – especially if they focus solely on promotional apparel. As opposed to items, promotional apparel is certainly one thing customers hold on to for a long time, especially if the material of the clothing item is great. Sports jerseys are perfect examples of promotional apparel.

If you’re still doubtful about it, here are 3 advantages of investing in promotional apparel for brand marketing:

1.      Large Selection of Apparel Available

With promotional apparel, there are so many choices available that it can be confusing for the business owner. You can opt for hats, shirts, pants, the list is truly endless! With each item featuring your brand logo, you’re bound to speak volumes to your target audience while also expecting a good increase in your existing customer database because word of mouth is the best way to increase your brand’s recognition in the market.

2.      Less Likely to Be Found In the Dustbins

It’s absolutely heartbreaking for a business to create something with so much consideration, love and care, just to find their hard work in the trashcan a few days later. However, numerous studies have confirmed the fact that promotional apparel is less likely to end up in the dustbin. In fact, promotional apparel is more likely to be received well with many people even passing it on to their friends. Again, the efficacy of word of mouth is certainly one in a million.

3.      They Offer a Lasting Impression

As the saying goes, the first impression is the last impression – and this applies to businesses as well. With promotional apparel, however, you are bound to not only make a great first impression to prospective clients and buyers, but you’re also more likely to maintain that impression for a long time. There are tons of different promotional apparel ideas and over a hundred ways to design any specific item. So, while you do get the chance to be a whole lot more creative, you also get the opportunity to give your customers useful items, such as t-shirts or shoes – something that would be useful to them.

Moreover, many businesses have also made a lasting impression on their target audience as well as their existing customers by offering free promotional apparel to the homeless and the hungry, especially in months that are cold. By giving free items to the needy, you also ensure that your audience will always hold you in kind remarks and good words because who wouldn’t want to buy from a company that gives to the needy?

For further information regarding promotional items or if you would like to design promotional apparel for your brand or business at the most affordable prices, contact MarkSYS at your earliest.

What Happens When You Use Printed Apparel to Promote Your Business

Most small businesses, large organizations, home businesses etc. are no strangers to creating promotional items for the purpose of promoting their business in the best way possible. While several businesses opt to invest in promotional items to prop up their business successfully, it’s also important to create quality items that actually stand out from the competition.

Simply put, if the only thing any brand gives out to their customers in the form of promotional items is keychains, pens, etc. then customers are bound to lose the value of these items much sooner than the brand might prefer. Apparel, on the other hand, is evergreen. This means that if a brand invests in promotional apparel rather than just items, the following could be obtained:

Positive Increase in Current Customer Database

As most brand owners already know, to achieve longstanding success, one should always ensure that the target audience includes the youth, for it is the youth, which is the future of any country. When brand owners make the conscious decision of upgrading from promotional items to promotional apparel or merchandise, a positive yet relevant increase in the customer database is guaranteed.

Depending on how much the brand invested in the quality as well as the material of the apparel, more and more people might be willing to wear it to certain events – such as gatherings with friends. Not to mention, word of mouth is the best and most rapid form of promotion of any brand.

Say Hello to Walking Advertisements

Whether you chose to opt for promotional shirts, t-shirts, dresses, caps, hats, etc., one thing is certainly guaranteed: anyone who wears it in public is simply advertising your brand name in the classiest way possible. Walking advertisements have long been known to be one of the best ways to attract a good amount of people and convince them to purchase from or invest more in your brand.

However, many brand owners previously believed that they could only make their own employees walk around in that. But if you pay close attention to the quality of your printed apparel that you hand out to prospective customers, you can certainly expect a lot of publicity. Thus, it is encouraged that you invest a decent chunk of money in this area to ensure that people actually will wear it later on as well.

A Larger Brand in Lesser Amount of Time

If you happen to be a startup brand that is currently rather small as in their initial stages, then you can certainly expect your brand to grow in a much shorter period of time. The common mistake made by most business owners is that they don’t pay any attention to their clients, and are instead all about making money in the initial stages. But if you happen to pay attention to promoting your brand with the help of your customers, you’re likely to receive longstanding success in a much shorter time frame.

For further inquiries regarding promotional items, contact Mark SYS.

Using a Ringless Voicemail for Your Business

Ring less Voice Mail

In this day and age, it isn’t very easy for a small business to really grow and flourish into a large organization, unless the business owner has a great number of contacts to back it up. Many startups have not even reached their midpoint before they were forced to shut down due to significant losses incurred by the business. This is just one of the many reasons why brand owners today are a lot more hesitant to opt for a startup.

However, although it isn’t very easy for a small business to survive in the hassle of today’s commerce industry, it can still be achieved if the business owner devises a carefully constructed plan of action. There are several different marketing strategies that one can lean towards to acquire the results that they’re aiming for – but have you ever considered adding ringless voicemails to your current strategy?

What Are Ringless Voicemails?

In laymen terms, a ringless voicemail is a server-to-server method of communication which enables a direct insertion of your message, into the voicemail box or server of your selected contacts. The reason behind the growing popularity of ringless voicemails lies in the fact that the contact of your choice is never called or disturbed at any cost – something that is known to annoy customers to the point that they might even stop following or purchasing from a brand altogether.

Are Ringless Voicemails Intrusive?

No. They are not intrusive and do not violate one’s privacy in any way. The main duty of a ringless voicemail is to place the message into the inbox of the customer or client with the least bit of disturbance possible. This makes it easy for business owners to get their message across, while also ensuring that the clients will not be bothered to the point that they opt to unsubscribe or unfollow the brand completely.

How Will They See the Voicemail If It Doesn’t Ring?

Although ringless voicemails are designed to ensure that the receiving party is not disturbed in any case, they still do receive a notification when they check their voicemail inbox. That way, if they want they can listen to it and save it, or they can opt to delete it. Either way, they will receive the voicemail in any circumstance. The most notable feature of this service is that the clients are least bothered, contrary to making calls again and again where the receiving party is likely to get infuriated and hang up.

How Effective Is Ringless Voicemail?

While a vast variety of organizations have used ringless voicemail to their advantage, it is most effective for small businesses that are eager to see a positive and significant increase in their customer database. Not only does ringless voicemail help them get their message across with the utmost of ease, it also allows them to have a sense of respect with their prospective customers due to the lack of continuous disturbance and continuous bugging that many people constantly complain of.

What Makes Direct Mail and Promotional Items a Great Duo


A large chunk of business owners or entrepreneurs keenly believe that direct mail marketing is either outdated or just one of the best ways to send out advertisements directly to their clients’ mailboxes. While it’s true that many business owners do utilize the marketing strategy to do just that, there are many other things that direct mail marketing can be used for. Not to mention the rapid results that can be obtained through the brilliant marketing strategy.

At current, a lot of people tend to lean towards digital methods or host events just to hand out promotional items instead of turning to direct mail. Needless to say, the results are always much different. When you use direct mailing to send out promotional items, a lot factors come into play which corroborates that promotional items and direct mail go hand in hand.

You Get to Elect Your Target Audience

When you opt to send out promotional items with the help of direct mailing, you are in charge of who the recipients are. Often times, when organizations hold events and hand out promotional items to every person there, there’s a high chance of the items ending up in the garbage. Knowing your target audience and having an idea about how they’d react are factors that can help you know beforehand what the possible reaction might be. Not just that, a business owner is also more likely to understand the kind of promotional items they should design that would appeal to their target audience.

Your Items Are Less Likely to End Up In the Garbage

Think of it this way: when you send your customers a package that they were not expecting, it’s much like a surprise gift that just ended up on their doorstep. That way, regardless of what the item is, your clients are less likely to throw it away in the garbage. Of course, that doesn’t mean you shouldn’t pay close attention to the promotional items you’re designing. In fact, due to the selective list you will be sending out direct mails to, you can even go the extra mile to ensure the promotional items are useful to the clients in some way or the other and are appealing to the eye.

Immediate Feedbacks

If you opt to send out promotional items or samples of products via direct mails, you will also be able to get an immediate feedback from your clients or customers. If you use your own company’s mailing service, train the delivery man or woman to ask for feedback with their names. Even if the feedback is negative, and possibly not what you were aiming for, you will at least get an idea as to what changes you need to make either in your marketing strategy or in the quality of your items.

Direct mail marketing is certainly one of the best ways to promote your business, no matter what products or services you sell. If done correctly, direct mail certainly can help you grow your business to a whole other level. If you would like to know further about direct mail, contact Mark SYS.

How to Use Direct Mail Marketing for Your Home Business

Direct Mail

With the current generation relying so much on the digital world, many entrepreneurs have left behind the idea of incorporating strategies, such as direct mail marketing, completely. For people who run a home business, however, things can be a lot more tricky and challenging in this regard. This is mainly due to the vast variety of marketing strategies available for all entrepreneurs.

When it comes to advertising your commerce, the strategy you use can either make or break your case. Many businesses and firms make it a clear point to ensure that they use nothing but the best marketing strategy to sell their products and/or services.

Direct Mail Marketing

Despite common beliefs, direct mail is not old-fashioned. Factually speaking, it is still one of the most effective strategies to date. Direct mail is a structure of direct marketing – meaning that businesses can send content in the form of postcards, letters, promotional items, etc., to not just their customers but to a vast business market as well.

Direct mail marketing is still one of the most powerful marketing strategies through which businesses don’t just manage to promote their products and services, but they are also able to enhance their customer database significantly. Although many entrepreneurs actively choose not to lean on this strategy, the advantages of it are still exceptionally great.

Using Direct Mail for Your Home Business

The comfort of running your business from the comfort of your own home is certainly the best feeling in the world. But that also means that you must be on top of your game at all times, due to the difference in business operations. However, by using direct mail to your advantage, a home business owner can certainly ensure that they manage their business in the best way possible. Here are some tactics you should use to your advantage:

Send Out Brochures

So many entrepreneurs make the common mistake of thinking that direct mail marketing is equivalent to advertisements. However, one of the most intelligent ways to use direct mail to your advantage is by sending out catalogs or brochures of your work, to your clients. This is the ideal way to let them know everything that you offer – not to mention, brochures and catalogs are less likely to end up in the trash.

Items for Sampling

A lot of entrepreneurs make use of direct mail marketing to send out samples of the products that they offer. That way, the recipient will know what the results of your products are, and so they might even invest in your venture, if satisfied. Although a bit more costly, sending out samples is a great way to increase your customer database.

Discounts or Vouchers

Many home businesses make use of direct mail marketing to send out discount cards or gift vouchers instead of sending the usual newsletter or mails that might be bothersome for the recipients. Not only does help promote your own venture but it also gives you the opportunity to make your clients happy.

For further information regarding marketing strategies, contact Mark SYS.

The Advantages and Disadvantages of Direct Mail Marketing

Contrary to popular belief, direct mail marketing is anything but extinct in this day and age. As a matter of fact, a large number of organizations invest a sum of $46 billion dollars or more on direct mail marketing each year. Although there’s a vast amount of benefits that many organizations have managed to avail from direct mail marketing, it’s still not a strategy that is devised to suit every company or business – especially if the company owner is not aware of how they can use direct mail marketing to their own advantage.

Thus, considering the pros and cons of direct mail marketing before adding it to your strategy is not just an intelligent thing to do, it can also help you understand whether your business can truly benefit from it or not.

The Advantages of Direct Mail Marketing

  • Cater to a large audience at once: One of the many reasons behind the popularity and efficacy of direct mail marketing is the fact that the company is able to cater to a large amount of people at one time. This means that they can reach out to that many people at one time, which of course, helps their business grow significantly. The best part is that the task of sending out direct mails can even be entrusted to a local mailman.
  • Ease of scaling it as per your needs: Many businesses might be under the impression that by opting for a direct mailing marketing strategy, their reach will be restricted to either a large audience or a small audience. However, the main benefit of direct mail marketing is that you’re in charge of scaling the audience – regardless of how big or small that is. This also gives businesses the perfect opportunity to reward long-term customers with loyalty gifts if they want to.
  • Ability to get an instant response: Often times, when companies decide to send out direct mails, they also hand out a response form along with it. This grants the company the ability to get an immediate response from their customers – which helps them understand whether the customers were appreciative of their efforts or not.

The Disadvantages of Direct Mail Marketing

  • It can get costly: Companies that opt for direct mail marketing must understand that this can be rather costly – especially if they’re catering to a large audience. The cost of the person who will be personally delivering to each house also comes into consideration. Thus, small businesses don’t normally opt for this, or if they do, they cater to small audiences.
  • Perceived to be intrusive by many: A large amount of people actually do not appreciate a mailman showing up randomly at their doorstep – also depending on what the item is that they’re delivering. If what you’re sending out is absolutely useless to the customer, they won’t appreciate the effort. Thus, it’s crucial for the company to spend a good amount of thought to their direct mailing plan.

3 Reasons Email Marketing Still Works

3 Reasons Email Marketing Still Works

Email marketing is the process of sending out mass emails in order to promote a company’s brand, product or service. Email marketing is a strategy that has become a core component for businesses all around the world due to the profound applications that it provides in relation to a business’s overall market reach, market awareness and the business’ respective digital footprint.

A prevalent misconception that most people have is that email marketing is nothing more than a mindless email barrage. However, email marketing empowers businesses by granting them the unique ability to keep their customers informed in an interactive and convenient manner.

In order to exonerate why email marketing is still a prevailing mode of marketing in today’s day and age, here are the top three reasons why email marketing still proves to be highly useful:

Effective Way to Keep Everyone Informed

Every business has a respective persona and culture which is communicated to their customers through their marketing strategy. This can be incredibly challenging to do for a company that caters to a huge customer data base or target audience. However, by incorporating email marketing into their marketing strategy, a company or business can easily keep their audience informed by generating mass emails at one time. This is exceptionally useful when the company introduces a new brand, product or service – as well as when the company wants to spread out the word about discounts, sales, etc.

It’s Highly Cost Effective

When companies design their marketing strategy, it is important to keep their budget in check too. For this reason, among other complications, many companies fail to devise a marketing strategy that is effective due to the reason that most of them are expensive. Email marketing, however, is one of the most inexpensive ways to reach out to a broad audience and if done correctly, the company can expect to generate an impressive response from their consumers and potential customers. As inexpensive as it is, email marketing is way more convenient too. Not to mention, that this is also one of the most effective marketing strategies – especially for startup brands or companies.

Increase in Customer Database

Many companies don’t really see the beauty of email marketing, because they’re unaware of how to use the excellence of it to their advantage. Companies that send out spam filled emails or advertisements on a daily business to their customer database can certainly expect to see a decline in their database in a matter of minutes post-sending the email. But a company that strategizes correctly and schedules their emails as well as pays a good amount of thought to what the email contains for the customer, is likely to see a significant increase in their customer database. One should also bear in mind that by sending out emails to their customers that are appealing, they can expect their customers to talk about it with friends, family, etc. Hence, word of mouth is also one way through which you can attract more customers.

These are just 3 simple reasons as to why email marketing still works in this day and age. For information regarding email marketing, contact Mark SYS to improve your marketing strategy today!

4 Ways Promotional Products Can Improve Your Marketing Strategy

Improve Your Marketing Strategy

As a business owner, one should always be on the lookout for factors that can improve their current marketing strategy. A company’s marketing strategy is what makes or breaks the brand, whether they realize this in the beginning or not. If a company fails to incorporate a decent marketing strategy into their business, it can be rather difficult for them to acquire the customer database as well as the profit that they intend to achieve.

However, one of the most prominent things to improve one’s marketing strategy is to add promotional products into the mix. By doing so, an entrepreneur can bet their bottom dollar that their business is going to excel and flourish beyond belief.

Here are 4 of the most evident ways promotional products can improve your marketing strategy:

1.      They Help You Reach a Broader Audience

Promotional items can do wonders for a business, due to the basic fact that they can help broaden your reach by quite a margin. When a business invests in promotional products or items, more and more people get to know about the certain brand or company. In addition to that, a survey that was conducted on the subject concluded that more than 55% of the people keep these items for at least a year or more, which also concludes that they would remember your brand or company for that long too.

2.      They Help You Make an Impact

Depending on how much thought you give to the promotional items you design for your company, as well as how much you are willing to invest in these products, it is certainly one of the best ways to speak to your audience without saying much. The way, you design these products and how much you invest in them is certainly a representation of you as a business owner.

3.      Significant Increase in Sale

When you make promotional products, and more and more people become accustomed to who you are as a company and a brand, you can certainly expect an increase in sale. This occurs due to the fact that – depending on how much your promotional products were helpful to consumers – word of mouth gets across really fast. The more people know about your brand and your efforts to promote your brand in the best way possible, the more people would want to invest in your brand as a consumer.

4.      It’s Brand Promotion at Its Best

If you haven’t ever given much thought to branding, then you’re definitely doing something wrong as a business owner. Promoting your brand is entirely your job and expecting someone else to do it for you is simply not going to happen. By investing in high-end promotional items for your brand, you are able to communicate with not just the consumers and potential customers, but you also prove your worth in the market as a brand owner.

Creating promotional items does not have to be expensive. In fact, if you opt for Mark SYS, then you’ll find that this can actually be highly cost-effective for you – not to mention the high-end material they use to make sure your promotional items are topnotch.

SMS Text Marketing: Why is it particularly good for small businesses?

SMS Text Marketing

While bigger and more established businesses are just as welcome to benefit from SMS text marketing than anyone else, this particular marketing tool is especially great for small business owners.


For starters, small business owners are more in need for building brand awareness. They are new in the field and the only way they can ever make sales is dependent on getting discovered first. You might be thinking that why not use social media for this? After all, isn’t that all the rage these days?

While social media as a marketing tool, to be honest, is hard to compete with, if for a business that is just starting out, going even more basic to connect with their audience might get them better results.

So what is even more basic than setting up a Facebook account to not just connect with your friends and follow your favorite businesses’ Facebook page? An e-mail address that is perhaps subscribed to their mailing list? And what is even more basic than having an e-mail address?

Your phone number!

Did you know that an average person is likely to open any text they receive within just 3 minutes of receiving it? That is pretty impressive. There are several other benefits that SMS messages offer as well. You don’t have to type lengthy content to talk about who you are what your small business is all about—you just get straight to the point. You can also include coupon codes for discounts, short, simple and fun poll questions as well all of which that will not only help your target audience know who you are, but also help boost engagement.

As a small business that is just starting out, you probably want to concentrate on a lot of things and marketing is just one of them. Another great thing which makes SMS text marketing the perfect marketing tool for you is the convenience it offers. Once you have a list of numbers, all you have to do is to press a button.

Perhaps what makes SMS text marketing such an amazing marketing tool is its reach. How many people do you know who are without a smartphone in today’s world? While some people may even deactivate their social media accounts and end up missing on great promotions of their favorite businesses, SMS text marketing can still help you keep them in the loop.

At MarkSYS we believe that the success of any marketing campaign, text messaging marketing or otherwise depends on how it is planned and executed. The success of your SMS text marketing depends on a lot of things, compiling the list of your target audience being one of those major things. To know more about how this may just be the marketing tool for you, please get in touch with us today.

Oh, and MarkSYS also allows its potential clients to get a Free Quote for the services they wish to avail from us.