Just as how no one today will ride on a horse-drawn carriage if they can travel on a car, you may think that direct mail is not relevant in a time of emails and social media message applications.
Although online marketing has recently taken the world by storm, direct mail still has a certain unbeatable appeal of its own. It is still an effective and a unique way to connect with your audience on a more personal level.
Direct mail refers to sending out personalized letters, postcards, or brochures to a customer or prospective customer.
Here are a few reasons why direct mail isn’t dead and is still relevant, even in the digital age.
Direct Mail Is Easy For Customers
One reason why direct mail is still useful today is that it is more easily understood by customers. According to one study, direct mail requires a lot less brainpower and time. Your customers don’t have to put too much thought into understanding direct mail.
Any successful marketing campaign requires that the audience responds well to it. Since direct mail is so easily understood by the customer, they are more likely to respond favorably to it.
Direct Mail Has a Better Response Rate
Studies have shown that direct mail has a much higher customer response rate than any online form of marketing. Roughly 4.4% of direct mail campaigns receive a response as compared to just 0.12% of online campaigns.
What this implies is that if you deliver mail to about a 1000 people, 44 more people are likely to respond to your direct mail rather than your email.
So if you are currently spending most of your marketing budget on emails, you might want to stop now and start allocating more budget towards direct mail.
Direct Mail is More Personal
Generally, for any marketing campaign to be a success, it needs to leave an impression on you. For example, certain advertisements are so good that you can’t seem to forget them.
A successful marketing campaign must have an impact on the audience’s sensibilities. They need to connect with the brand on a more personal and emotional level.
Because direct mail is so much more personal than any other form of marketing, it really allows the audience to form emotional attachments with the brand and to become a loyal customer of the brand.
These three reasons have made it abundantly clear that direct mail is still very relevant, even in today’s digital age. So what are you waiting for? Start allocating your budget away from large-scale, impersonal advertising and online marketing campaigns, towards direct mail.
At Marksys, we want to help you out with all your marketing efforts to make sure they are a success. We offer specially targeted direct mail programs that are monitored and tracked so that you have access to important regarding the success of every campaign.
For more information call us at (855) 627-5797 or 916-745-4883 or visit our website to find out more.