4 Common Email Marketing Mistakes You Should Avoid

Hands over analytics.

Some say that email marketing is on the decline. However, the truth is the email marketing is evolving. People who fail to appreciate this change are unable to capitalize on this otherwise highly effective marketing channel. To get the most out of your email campaigns, here are 4 common email marketing mistakes you should avoid.

1. Forgetting a Call-to-Action

The main purpose of email marketing is conversion. You want the subscribers – your leads – to convert into your customers. Remember, the purpose of a business email isn’t a casual conversation that wastes a reader’s time, but instead, it should add value for them. As your potential customers, you want to aid them in moving forward through every stage of their buyer’s journey. The best way to do so is through implementing a Call-to-Action (CTA) within your email which tells the reader about the next step. CTAs can consist of anything you have in offers such as event invitation, a discount sale or a call for sign-ups.

However, don’t go overboard and overwhelm the user with too many CTAs spammed within your email. Remember, it will only end up hurting your email conversion rates.

2. Not Automating Emails

If a site visitor took the time to subscribe to your emailing list, it means they are actively interested in what you are offering and wants to know more. Don’t wait till the next emailing campaign to tell them of your best deals. Automate an email to be sent immediately after a visitor subscribes. Data shows that these have the highest conversion rates and on average, generate 320% more revenue for businesses compared to any other email type. With this in mind, it’s unwise to waste such a golden opportunity by not doing so.

3. Sending Too Many Emails

In the past month, you may have sent tons of emails to your subscriber base but you may have also noticed that your conversion rates are actually falling. Meanwhile, your competitor performs an email campaign just once and benefits more in terms of a greater conversion rate and revenue.

With so many players in the email marketing field, you do more with less by focusing on quality rather than quantity. Remember, emails with the best conversion rates are ones that add value. The average office person receives 121 emails a day and the last thing you want to do is add to this daily spam to further their suffering. Sending too many emails, in fact, is the surest way to get people to unsubscribe to your emailing list.

4. Not Tailoring Your Email Content

A smart marketer knows that sending the same generic email to every person in your emailing list is a terrible strategy. By tailoring your content according to country, gender, age, or interests, you can massively increase your conversion rates and customer retention. By tailoring email content, you are providing value to the reader and they are likely to respond in kind to your effort. This will also help in significantly reducing unsubscribing rates.

Email marketing is still relevant. It provides one of the highest ROI of any marketing stream. By avoiding these common email marketing mistakes, you can move your email strategy to the next level.

MarkSYS Can Simplify Your Marketing Needs

At MarkSYS, we aim to bring about great results for your marketing-savvy business while ensuring maximum effectiveness of your future campaigns. Our very slogan states that we guarantee you an efficient solution for all of your needs.
So what’re you waiting for? Go ahead and contact us at (855) 627-5797 or 916-745-4883. You can even go ahead and visit our website to find out more.

Why Print Marketing Still Matters in 2019

Hard copy magazines

“Print marketing is so yesterday”, some people would say, but they are wrong! Print marketing is still alive and kicking! It is true that print publishing has seen a sharp decline over the last decade, but that has only created a more targeted audience for savvy marketers to reach out to. Here is a list of reasons why print marketing still matters, and why you should still consider it a valuable marketing platform:

Perceived Value

The perceived value of a hard copy is much more than any online counterpart can provide. The sentiments you feel with a physical print in hand, be it a magazine, a book, or even a flyer, is simply lacking when you visit something digital. It is also more personal. The physical copy belongs to you and you along. Meanwhile, you don’t get the same feeling when visiting a website, or viewing an e-book. Ads placement on print is more likely to be taken notice of.

Greater Attention Span

Print outranks all other forms of marketing when it comes to capturing the user’s attention span. Unlike digital platforms, there is little in the way of white noise and distractions that divides the reader’s attention. People who subscribe to a physical copy are much more committed to spending time reading and learning from their content. According to a study, an average reader of a branded magazine will spend a whopping 20 to 25 minutes with it. Compared this to a website, where the best average you can hope for is a little over 2 minutes.

Trust

According to a study conducted by AllBusiness Networks, nearly 56% of all consumers trust print marketing more than any other advertising method. Unlike websites, people have to pay money to subscribe to a print copy, so the need for a good brand image is far more important. Due to this reason, print magazines are less likely to compromise on quality by presenting anything misleading. Unlike the digital world, readers do not have to worry about any click bait or annoying pop-ups. Thus, engagements are more genuine.

A Valuable Market

People who subscribe to print magazines these days either have a large disposable income, or are committed loyal readers of a particular brand. Both present some of the most valuable audiences you can target with your ads. In fact, according to a research, print marketing still gives the highest ROI of any marketing channel.

In the 90s, it was said that online video streaming will eliminate the television industry. In the early 2000s, it was stated the e-books will replace their physical counterparts. Just recently, it was said that blogs will kill journalism.

We now know that none of that is true. Rather than killing those platforms, new media prompted them to evolve and change their strategy. The same is true for print marketing. Print marketing still matters and is still relevant today, by presenting a great opportunity for smart marketers willing to seize it.

MarkSYS Can Help

We, at MarkSYS, can bring about great results for your marketing savvy business while ensuring maximum productivity of your future campaigns. Our very slogan states that we guarantee you an efficient solution for all of your needs.

So what’re you waiting for? Go ahead and contact us at (855) 627-5797 or 916-745-4883. You can even go ahead and visit our website to find out more.