5 Best Practices for Effective SMS Marketing

Animate Photo of Effective SMS Marketing

According to insights from GSMA, there are now over 5.15 billion people with mobile devices worldwide. That’s a staggering growth of 230 million more users compared to last year. Smart marketers know the sheer potential mobile marketing has to offer, and are quick to capitalize on this trend. One of the most effective ways to market on the mobile platform is through SMS marketing. Here are 5 best practices for effective SMS marketing.

1. Create Value

One of the fundamentals of good marketing is to create value for your audience. If your marketed text doesn’t resonate with the viewer, there is a high chance they will simply ignore it, or worse… blacklist your number! To create value, you must understand your targeted audience, their needs, interests, and demographics. Once you have arrived at a good mental image of your viewer’s persona, you can then tailor your text content accordingly. If you are marketing to a very diverse audience, it is best to segment them in smaller groups

2. KISS (Keep It Simple, Silly)

The attention span of an average mobile user is only 8 seconds. If you’re sending a long-winded confusing SMS text, you won’t be turning your leads to customers anytime soon.
Effective mobile marketing requires you to keep your message clear and concise. This is especially true when it comes to broadcasting your message through SMS. On some phones, the character limit for a single SMS message is just 160 characters. To maximize conversions from SMS marketing efforts, keep it short, and keep it simple. You can also make use of a URL shortening service to limit the text space your website URL uses up.

3. Get Creative with Your CTA (Call to Action)

Remember, effective marketing implies catching the attention of your audience. Instead of simply requesting that they visit your website or avail your program, get creative and include promotions, one-time offers, or even humor to entice the viewer.

4. Timing is Important

An effective marketer knows the value of time. A poorly timed SMS text, such as one being sent late at night or early morning, isn’t going to prompt any response. If you are marketing to a professional audience, the period between 10 am to 2 pm is ideal. Otherwise, the best time is usually late in the evening, between 7 pm to 9 pm.

5. Be Ethical

It is never considered good practice to send unsolicited text messages to strangers. Only send text messages to people who have already subscribed to your SMS newsletter. Make sure that your SMS marketing campaigns comply with the Telephone Consumer Protection Act (TCPA) regulations. You can create SMS leads by enticing users to opt-in using an online form, conducting contests, or by promoting your short code through your existing channels.

 

SMS marketing has emerged as one of the most lucrative forms of marketing. Brands that use SMS marketing typically reach 95% of users successfully. You too can see similar results for your campaign by following these best practices for effective SMS marketing.

10 Digital Marketing Trends to Watch Out For in 2020

Digital Marketing Trends

The world of digital marketing is constantly changing. An effective digital marketer can stay ahead of the pack by anticipating future trends, and adjusting their marketing strategy accordingly. Here is a quick review of the 10 digital marketing trends to watch out for in 2020.

1. Rise of the Machines

Fear not! By machines, we mean smart Artificial Intelligence, such as self-learning chatbots and voice assistants, which can provide instant real-time answers to user’s queries. Companies are just now realizing the vast untapped potential of this channel in helping with customer acquisition and retention.

2. It Gets Personal

With the sector maturing, digital marketing is becoming more personal. Effective marketing means showing customers exactly what they want to be shown. Some big names such as Amazon have already capitalized on this opportunity and benefitted immensely.

3. Testing 123

Marketing is all about experimentation to see what works and what doesn’t. Next year aims to be no different with SEO now joining email and social marketing in this trend.

4. it’s all about the visuals

With so much content today on the internet, it is becoming difficult to stand out and capture the attention span of the average internet user. Visual marketing, in the form of videos, infographics, and memes, is on the rise as it allows businesses to show the most information to their customers in the least time possible.

5. Private Messaging

Marketing through private messaging apps is gaining popularity. Private messaging apps are not just a potentially lucrative marketing channel for brand promotion, but some companies, such as Venmo and PayPal, are already looking at ways of monetizing it.

6. Next-Gen SEO

The algorithms that determine a webpage’s search ranking are always evolving, with the focus on providing the user with the best answers to their search queries. Expect the next year to be no different.

7. Sound Wave

50% of all search queries will be via voice by 2020. Companies that fail to take voice search into account in their digital marketing strategy are bound to lose out. The advent of voice search means that the future top-performing keywords would need to be longer, more natural, and placing emphasize on semantics.

8. The Omni-hack

Omni-channel marketing means an all-encompassing strategy of presenting a seamless, consistent experience to your audience through all your brand channels and platforms. An internet visitor today is likely to search through across a brand’s various channels before arriving at a decision. Showcasing an inconsistent brand image is likely to put them off.

9. Building a community

As the digital market saturates, there has been more focus on ensuring the retention of existing customers. Companies are now focusing on quality over quantity by becoming more engaged with their existing customer base, and encouraging their feedback to improve the quality of their products. Future trends in new customer acquisition are likely to be indirect through referrals and affiliates.

10. Content is still king

With major search engines still prioritizing well-researched and regularly updated articles for their search results, content marketing is likely to keep its dominance in the digital marketing sector in the near future.

Struggling with digital marketing trends or your business? Consider MarkSYS. We provide effective marketing solutions specific to your business audience needs,

Call us now at (855) 627-5797 or 916-745-4883.

Mobile Marketing Practices Every Marketing-Savvy Business Should Adopt

A rose gold iPhone on top of a folder

We don’t need stats to prove that people check their phones a lot, right? Well, according to the latest research, it was found that mobile advertising constitutes more than 72% of all digital advertising in the US.
Now that we’ve established how important this marketing strategy is, we can move over to some of the most happening mobile marketing practices of 2019. Here they are:

1. Location-Based Marketing

We are already in the era of location-based marketing. This is where customers receive notifications about promotions as soon as they pass a store; this is also known as strategic locations. This technologically-enhanced method of geofencing locations all over the world is a highly effective way of promoting your brand.

2. In-App Marketing

Currently, Google Play holds over 2.8 million apps while Apple holds a little less – standing at 2.2 million. Both these marketing savvy giants have competitive platforms with large user bases. This translates into a wide audience to whom you can promote your offerings through ad campaigns, especially those that run within popular apps.

3. SMS Marketing

Mobile text marketing has managed to surround itself with a lot of misconceptions of ineffectiveness. Even though this is the case, marketers cannot deny the fact that at least 91% of all mobile users are known to text quite often. For this reason alone, some giants like Toys ‘R’ Us, Walmart, and Coca-Cola have incorporated SMS marketing campaigns into their promotional mix.

4. Mobile Marketing Measurement

Did you know that the revenue generated from mobile ads was able to annihilate the revenue generated from desktop ads last year? This is also why billions of dollars are already being invested in research to find new approaches to mobile marketing. While this is happening, these companies are paying heed to the findings of data analytics companies to refine their mobile marketing practices. This will then result in optimized ad spending and boosted levels of ROI.

5. QR Codes

We are already familiar with what QR codes are. These digital bar codes act as a shortcut to get valuable information into the palms of prospects. Well, these are included in our list for 2019 because they are much more versatile than this and can perform so many other functions. An example of this could be seen in the case of the Guinness glasses that filled up to the brim to reveal a code. Once this code was scanned, users were able to download promotions and codes alongside engaging with the company.

MarkSYS Can Simplify Your Marketing Needs

At MarkSYS, we aim to bring about great results for your marketing-savvy business while ensuring maximum effectiveness of your future campaigns. We can help you master the mobile marketing practices, in order to recieve the results you’re looking for. Our very slogan states that we guarantee you an efficient solution for all of your needs.

So what’re you waiting for? Go ahead and contact us at (855) 627-5797 or 916-745-4883. You can even visit our website to find out more.