Interesting Bulk SMS Marketing Tricks to Help Your Business

A black smartphone in a hand

Our mobile phones occupy a huge portion of our daily lives. Right from the moment that we open our eyes in the morning to the time we close them at night, we are glued to those screens in our palms. This shows that there is a huge opportunity for digital marketing companies. A high rate of SMS opening or quick responses by using bulk SMS marketing tricks is guaranteed.

Either way, we are looking at a very effective marketing strategy – if used right. So, how can this marketing gold mine be used efficiently? Here’s how:

1. Develop Clustered but Precise Customer Profile Groups

Most marketing-savvy companies tend to fail in delivering their promise when it comes to SMS marketing because they don’t work at targeting a particular audience. They just run their campaigns without any targeting and don’t think about long-standing relationships. This can be changed by sending ‘thank you’ messages when transactions are completed in order to make them know that you appreciate them.

2. Refer Prospects to Your Website

Having websites that have all the necessary directions or information in them is very useful for your customers. That being said, how can the traffic of your website increase organically if you aren’t telling potential customers about it or if they keep missing these anchor links?
When sending a marketing text message to potential customers, you should add a link through which they can take your desired action. Make sure your website isn’t offline though because this gives off a very bad vibe about your brand.

3. Keep a Relaxed Approach

Everyone seems to be running after specific deadlines in this fast-paced world. This is also the reason why so much competition seems to exist while people look for alternatives almost instantly. To counter this negative reaction from your audiences, you should try and modify your format, tone, and language of bulk SMS campaigns to freshen the vibe of rejuvenation.
Go ahead and break free from all that conventional SMS marketing jargon and just try to break the ice with an informal message. While doing so, just make sure you have presented your brand and marketing message clearly so that the reader knows exactly what they’ll get from the offering. You may also ask your prospective customers to talk about your product with others to create what is known as a snowball effect.

MarkSYS Can Offer More Than Just Bulk SMS Marketing Tricks

We, at MarkSYS, can bring about great results for your marketing savvy business while ensuring maximum productivity of your future campaigns. Our very slogan states that we guarantee you an efficient solution for all of your needs.

So, what are you waiting for? Go ahead and contact us at (855) 627-5797 or 916-745-4883. You can even go ahead and visit our website to find out more.

Dazzling Examples of Direct Mail Design

A brown gift box over a ‘thank you’ note

What is the most challenging type of marketing channel in terms of design? Most would say that direct mail tends to be the biggest test in terms of creativity. Most marketing-savvy firms have a strong temptation to simply replicate all the successful direct mail design creatives they have had in the past. Well, while you’re trying to be successful, you don’t necessarily have to reinvent the wheel.

You only need to set yourself apart from the market. Let’s show you how this is done with the help of some dazzling examples of direct mail design. Here they are:

1. Create a Character or Mascot

With the help of a fun character, you will be able to humanize your brand and make it easy for your target audience to identify with your offerings. We have come across some real hits like Michelin Man by Michelin and Kool-Aid Man by Kool-Aid. Even Pepsi followed suit and launched their Pepsi Man that sparked interest for a short period of time.

2. Explore Subtle Textures

Subtle textures have been found by marketing experts to engage consumers on multiple sensory levels. We saw how brands like Yves Saint Laurent, Gucci, Louis Vuitton, and Prada among so many more, used their icons as textures to form a luxurious perception in the minds of consumers.

3. Get Confrontational

Imagine a direct mail package which is shaped like a hand from the Night of the Living Dead, sticking out of your letterbox. This confrontational image tried out by Kengo Maeda had proven that you really need to catch the recipient’s eye to get their attention.

4. Tell Recipients What’s Inside

Solid calls-to-action are essential to all direct mail campaigns and most experts believe this should the very first thing consumers should see. In the case of direct mail, this means that the call-to-action itself is printed over the direct mail envelope. Many marketing firms have done so by writing something as simple as ‘For the love of wind power: Member perk pack inside’ at the very front of their envelopes.

5. Find Engaging Ways for Recipients to Open the Mail

If you wish for your consumers to enjoy your direct mail offerings, then what better way is there to let them open your direct mail design in unconventional ways? BMW had created such a direct mail piece where the recipient had to tear through the middle of a white rectangle and there was an SUV at the end of the tear. When the package was open, the package mimicked a car cutting through a field of snow. The direct mail piece also said in bold capitals, “Joy is cutting through winter”.

MarkSYS Can Cater to Your Direct Mail Creativity Needs
We, at MarkSYS, can bring about great results for your marketing savvy business while ensuring maximum productivity of your future campaigns. Our very slogan states that we guarantee you an efficient solution for all of your needs.
So what are you waiting for? Go ahead and contact us at (855) 627-5797 or 916-745-4883. You can even go ahead and visit our website to find out more.

Skip the Emojis, Your Text Messaging Campaign Should Be Simple

A white iPhone on top of a table

Did you know that about 90% of all the text messages received are read within 5 minutes or even less! This fact on its own is a huge opportunity for small business owners and modern businesses alike. Both these businesses, however, will have to skip using old school methods and Emojis to entice customers and will have to try modern-day tactics. If you’re also thinking about integrating SMS into your marketing mix, then we would like to introduce you to some easy-to-follow golden rules of creating your text messaging campaign.

Here they are:

The Golden Rules of a Text Messaging Campaign

 

1. Don’t Ramble On

Why do you think there is a character limit in text messages? No one wants to receive a text blast that has more than 300 words! Instead of sending your business’s manifesto, audiences prefer to read through simple instructions on redeeming prizes/discounts or awesome promotional offers. In simple words, we’re saying that you need to get right to the gist.

2. Include Exclusive Pieces of Information and Irresistible Offers

You don’t need to start your text messaging campaign with a “Hey, what’s up?” You’re not using an SMS campaign to make friends. Yes, you can use conversational languages but keep it professional by limiting the information to promotions or subscription offers.

3. Pay Attention to What Time of Day the Text Messages Will Be Received

There can be no good reason to shoot up messages that will be received at 11 p.m. other than the fact that you are a promoting your night club. Daylight hours work best for most types of content because your recipients have quite some time to read and subsequently act on your offers. People have a schedule to keep and it can be very easy for them to just mark your marketing message as read without actually reading it.

4. Keep Your Customer’s Preferences at the Forefront

When you are developing offers for your text messaging campaign, you should make sure that you are mindful of your potential customers’ needs and wants. You should be texting them with notifications for closeout inventory. Instead, you recipients would like to be alerted about backburner promotions and VIP Deals.

While you’re implementing all of these golden rules for your marketing strategy, you should remember that text messaging campaigns are permission-based. This means that if your recipients haven’t subscribed to your services, then you shouldn’t bludgeon them with endless messages. Doing so can also have some legal ramifications for your business!

 

 

MarkSYS Can Simplify Your Marketing Needs

At MarkSYS, we aim to bring about great results for your marketing-savvy business while ensuring maximum effectiveness of your future campaigns. Our very slogan states that we guarantee you an efficient solution for all of your needs.

So what’re you waiting for? Go ahead and contact us at (855) 627-5797 or 916-745-4883. You can even go ahead and visit our website to find out more.