The Most Effective Voicemail Script Tips Ever

A woman talking on her mobile phone

New sales outreach programs can be seen to be plummeting globally and according to experts, about 97% of all these cold calls go to voicemail. According to our research and experience, the most effective voicemail script can quickly turn from bad to good, generating incredible response times. An example of an effective voicemail script is as follows:


Hello, this is [Your Name] from [Company Name].
I’m calling because [insert reason for calling]. I’d love to talk to you about [insert benefit you can offer if they call back].
My number is [insert phone number]. I’ll also follow up with an email tomorrow. I look forward to hearing what you think.
Have a great day. Goodbye!


Tips to Form Your Own Perfect Voicemail Script


#1: Practice Beforehand

If you wish to improve your performance on voicemail, then you will have to deliberate via practice. This would mean creating a routine that is highly structured and offers you ample opportunities to repeat yourself and streamline the whole process.
Divide the whole process into 3 stages – before you dial, while you leave your message, and after you hang up.

#2: Be Straightforward and Personable

To make these qualities a part of your voicemail messages, start by using the prospect’s name quite often. Other than this, you should speak with credible examples of people you have helped with your product and provide context, like recent eBook downloads. Once you have offered your prospects with clear value, you should repeat your number twice, and keep the whole message limited to 17 seconds or less.

#3: Do Your Research

The very difference between cold calls and warm voicemails is the amount of research. When you research your prospects, you create distinction in the mind of your prospects that encourages return calls. So, go ahead and investigate your prospects for alma mater, common pets, favorite sports teams, or anything you can use in your conversations.

#4: Be Positive

Sound enthusiastic on your voicemail if you want your prospects to call you back. You should naturally sound like you want to talk to these prospects. This very factor can make or break your marketing efforts.
Be clear, be concise, use a good cadence, and be compelling. Avoid using clichéd buzzwords and sales jargon. If you do use these, then your voicemails will be deleted faster than you can say ‘satisfaction guaranteed’.
MarkSYS Can Simplify Your Voicemail Problems

We, at MarkSYS, can bring about great results for your marketing savvy business while ensuring maximum productivity of your future campaigns. Our very slogan states that we guarantee you an efficient solution for all of your needs.

So what are you waiting for? Go ahead and contact us at (855) 627-5797 or 916-745-4883. You can even go ahead and visit our website to find out more.

Inc. Magazine Unveils Its Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000

A Graphic for INC 5000 Logo
















Inc. Magazine Unveils Its Annual List of
America’s Fastest-Growing Private Companies—the Inc. 5000

For the 4th Time, MarkSYS Appears on the Inc. 5000,
Ranking No. 2938 With Three-Year Revenue Growth of 127 Percent


NEW YORK, August 14, 2019 – Inc. magazine today revealed that MarkSYS Holdings LLC is No. 2938 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Microsoft, Dell, Domino’s Pizza, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.


“We’re honored to have made the Inc. 5000 list of the fastest growing private companies for the fourth year in a row. We couldn’t have done it without our awesome team, valued clients, and partners, that work alongside us– thank you for all of your hard work and support!” –Tabrez Rajani, CEO of MarkSYS.


Not only have the companies on the 2019 Inc. 5000 (which are listed online at, with the top 500 companies featured in the September issue of Inc., available on newsstands August 20) been very competitive within their markets, but the list as a whole shows staggering growth compared with prior lists. The 2019 Inc. 5000 achieved an astounding three-year average growth of 454 percent, and a median rate of 157 percent. The Inc. 5000’s aggregate revenue was $237.7 billion in 2018, accounting for 1,216,308 jobs over the past three years.

Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at

“The companies on this year’s Inc. 5000 have followed so many different paths to success,” says Inc. editor in chief James Ledbetter. “There’s no single course you can follow or investment you can take that will guarantee this kind of spectacular growth. But what they have in common is persistence and seizing opportunities.”

The annual Inc. 5000 event honoring the companies on the list will be held October 10 to 12, 2019, at the JW Marriott Desert Ridge Resort and Spa in Phoenix, Arizona. As always, speakers include some of the greatest innovators and business leaders of our generation.



More about Inc. and the Inc. 5000

The 2019 Inc. 5000 is ranked according to percentage revenue growth when comparing 2015 and 2018. To qualify, companies must have been founded and generating revenue by March 31, 2015. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2018. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2015 is $100,000; the minimum for 2018 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.’s September issue. They represent the top tier of the Inc. 5000, which can be found at

About Inc. Media
Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today’s innovative company builders. Inc. took home the National Magazine Award for General Excellence in both 2014 and 2012. The total monthly audience reach for the brand has been growing significantly, from 2,000,000 in 2010 to more than 20,000,000 today. For more information, visit

The Inc. 5000 is a list of the fastest-growing private companies in the nation. Started in 1982, this prestigious list has become the hallmark of entrepreneurial success. The Inc. 5000 Conference & Awards Ceremony is an annual event that celebrates the remarkable achievements of these companies. The event also offers informative workshops, celebrated keynote speakers, and evening functions.


For more information on Inc. and the Inc. 5000 Conference, visit

How Not to Fail the Direct-Mail Test

Several envelopes hanging

Direct mail testing brings huge advantages to both advertisers and branding professionals alike. The very first thing they do is carry out tests to find out whether the package works according to its standards.

If the direct mail package works, then these advertisers begin expanding towards the campaign itself. Another thing most advertisers do is try test bombs which help in determining whether the package works in the first place or not. These tests only cost a couple of hundred dollars and save the company from the losses that can be brought about because of DM packages.
Either way, direct mail testing is unavoidable; this testing aims to show you which designs are best for promoting your business. Let’s now take a brief look at the different strategies you can implement for your direct mailing package.

Tried and Tested Methods of Direct Mail Testing

1. A/B Split Tests

This method of direct mail testing is implemented where 2 packages are being tested against each other. This can be best explained as testing the effectiveness of one letter against another letter via the response they generate.
Another way of doing this can be to take one option and send it over to 2 direct mailing lists to see where it gets a better response. If you go about determining unique variables separately, then you will be able to concur which direct mailing package is more successful in getting a better response.

2. Number of Direct Mail Pieces per Test Cell

Marketing researchers have proven that it is possible to achieve valid test results by pitching direct mail testing to as few as just 2000 recipients per A/B package. When this is done, the validity of these packages will be determined by the number of replies each package receives instead of the number of direct mail packages sent.
According to statistic analysis and experience, it was determined that 14 responses are enough to concur that a package is fairly reliable in terms of performance.

3. Tracking Responses

Tracking responses is necessary for identifying where the replies are coming from. Many marketers have imagined up methods of tracking replies but the best way of doing so is to use specific key codes for the packages and their consequent replies.

4. Rollout

After the winning package has been ‘rolled out’, a general rule of thumb states that the actual quantity of mail should be about 10 times the quantity decided for direct mail testing.
MarkSYS Can Simplify Your Marketing Needs
At MarkSYS, we aim to bring about great results for your marketing savvy business while ensuring maximum effectiveness of your future campaigns. Our very slogan states that we guarantee you an efficient solution for all of your needs.
So what are you waiting for? Go ahead and contact us at (855) 627-5797 or 916-745-4883. You can even go ahead and visit our website to find out more.

The Power of Direct Mail in the Digital Age

A black mailbox

Digital marketers’ jobs aren’t always sunshine and rainbows. They tend to inherit some challenges from the digital landscape that most don’t know of. Traditionally, advertisements used to be the end product of weeks or even months worth of creative work and painstaking research.

Iconic brands that were embedded into our country’s DNA were brilliant enough to appeal to the average consumer while being targeted enough to drive their sales from set demographics. More importantly, however, these advertisers used to consider advertising mediums as the key player for the success of their campaigns.

The channel for distribution has long been proven to be the inimitable authority.

AD Exposure and Trust Issues

Nowadays, the landscape of advertising has changed considerably. Advertisements can be seen flashing past us at blazing speeds everywhere. According to recent studies, it was found that the average American consumer gets exposed to about a thousand adverts on a daily basis. The way things are going, researchers should also not be surprised if a consumer sees about three hundred adverts on an hourly basis.

The very next issue of advertisements in the digital age is that no one trusts their authority. Whether you spend your time on social media or prefer traditional platforms, you will find that consumers get bombarded with disinformation and click-bait headlines.

To sum it all up, digital platforms are now in peril because of both saturation and quality. This is why advertisers can be seen turning to some timeless promotional mediums. One such unlikely savior is direct mail. Yes, we are talking about the blissfully quiet, world-building, and great smelling printed medium which most consumers secretly love.

Mailbox > Inbox

We have all seen the Christmas catalogs from Toys R’ Us, triggering some nostalgia for the time when we were immersed in our Nintendo video games. Some of us also received massive catalogs for textiles, décor, and home furnishings that directed all our focus on Amazon products. Finally, how can we forget the plastic gift cards that offered us free pizza for frequenting the new pizza chain that opened in town?

All of these worked because they were not in our inbox and were in our actual mailboxes. This is exactly what made us spend mind-boggling amounts on purchases. A little discreet, personal touch is all that it takes without any distractions.

It’s quiet and it’s effective – this is the power of direct mail.

MarkSYS Can Simplify Your Marketing Needs

We, at MarkSYS, can bring about great results for your marketing savvy business while ensuring maximum productivity of your future campaigns. Our very slogan states that we guarantee you an efficient solution for all of your needs.

So, what’re you waiting for? Go ahead and contact us at (855) 627-5797 or 916-745-4883. Visit our website to find out more.