How to Turn Prospects into Customers in 5 Steps

Over the years, countless formulas have been brought forth for formulating promotional content to turn prospects into customers. The most common among these formulas is probably the one called AIDA which is an acronym for Attention, Interest, Desire, and Action.

In promotional content seminars, experts always speak about the motivating sequence and the different variations of the AIDA formula. Well, the following is each of these variations in their most simplified form.

How to Turn Prospects into Customers: Simplified

Step 1: Grab Attention

Before your promotional campaign can do anything else, it should be able to grab a potential customer’s attention. This means that the content should have the ability to stop passersby in their tracks and to engage with the content. To do this, bold statements need to be made. We already know how sex is used to gain attention. It doesn’t necessarily have to be this; any question that elicits a response can do the job.

Step 2: Identify the Need or Problem

Every product is introduced as if it is the only solution to a problem or need. This doesn’t occur automatically. This is why your promotional content should be focused on making them believe that you understand their needs or problems.

Step 3: Position Your Product as the Only Solution to Their Problem

Once your prospects know that your business understands their problems, you need to slide in as their savior with your product – or the ‘solution to their problem.’ Here is an example of how content can be designed for a fundraiser:

Dear Mr. Shelby,
Someday you may need the American Heart Association,
Today, the American Heart Association needs you.

Step 4: Offer Your Prospects Some Proof

As most marketing experts have pointed out, the very first question prospects ask is, “Why should we believe you?” Well, your answer should be in 2 parts; one part should establish your credibility and the second should include reviews and testimonials. With both of these forms of proof, your prospects will become convinced of your product and its effectiveness.

Step 5: Asking for Action

To generate an order or even an inquiry, you need to either make them an offer or give your prospect a reason to respond in one way or the other. When put into practice, such lead-generating tactics result in promotional copy with calls-to-action like the one given below:

“Mail back in the enclosed card and get our free catalog”

MarkSYS Can Simplify Your Marketing Needs

At MarkSYS, we aim to bring about great results for your marketing-savvy business while ensuring maximum effectiveness of your future campaigns. Our very slogan states that we guarantee you an efficient solution for all of your needs.

So what’re you waiting for? Go ahead and contact us at (855) 627-5797 or 916-745-4883. You can even go ahead and visit our website to find out more.

The Secret to Getting Direct-Mail Prospects to Reply Immediately

Effective direct mail packages don’t just ask the recipient for a response – they make the readers feel like they are obliged to respond; otherwise, they may be making a mistake. This is why marketers should know how to create compelling reasons or a sense of urgency in their direct-mail copy.
While all of this is necessary for effective direct mail packages, how should you create this sudden need to reply within the recipients of your direct mail? Well, here are some basic rules to adhere to for your direct-mail replies.

1. Make Them Easy to Fill Out

The reply form of your direct mail needs to be far from confusing. Here you need to let your readers feel like a reply will be as simple as 1-2-3 and they will need no assistance. If the reply form is even a little complicated, people won’t hesitate to throw it away immediately.

2. Use Clean Designs

The designs of the order or reply forms shouldn’t be cluttered. They should be very clean and simple – which is why you shouldn’t try and cram too much information in this limited space. If you think you have a lot of information, then you should think about using larger forms.

3. Add Enough Room to Fill Out Details

If you wish to work with effective direct mail packages, then you need to refrain from only providing a quarter-inch space to fill out details. When you reply or order form is in the design phase, give your readers plenty of room so they can respond properly.

4. Fewer Steps

The less troubling it is for users to go through the order or reply form, the higher the chances of it being filled completely. There are a number of things that can be done to make these forms easier. The simplest thing you can do is provide them with postage-paid and self-addressed reply envelopes. This will save your readers from the trouble of stamping and addressing their envelopes.

5. Headline Your Offers

The very first sentence of your reply or order forms should be the headline that restates the offer provided to readers. These statements are also meant to rekindle the desire of the potential customer to go through with the transaction.

An example of these statements can be:

The American Museum of Natural History

YES, I would like to accept your invitation to become a permanent member of your Museum at the low subscription rate of….

MarkSYS Can Simplify Your Marketing Needs
We, at MarkSYS, can bring about great results for your marketing savvy business while ensuring the maximum effectiveness of your future campaigns. As stated in our slogan, we guarantee you an efficient solution for all of your needs.
So, what are you waiting for? Go ahead and contact us at (855) 627-5797 or 916-745-4883. You can even visit our website to find out more.

Get Results from SMS Text Marketing

Amidst so many growing numbers of marketing channels and so many consumer touch points available to choose from, choosing the right method with which to engage with your target audience can be quite a daunting task. Traditional above-the-line methods like print and television, despite being able to reach a mass number of people altogether, are very expensive and not all businesses can afford them.

With open rates of 98%, SMS marketing has become one of the most effective marketing platforms in the modern era. With mobile phone users increasing by the day, it has become easier to reach customers with SMS marketing. Research shows that consumers actually end up spending twice the time on their cell phones than they think they are spending.

Some amazing results that you can get out of SMS text marketing are listed below:

Higher Reach

With a growing number of mobile phone users by the day, SMS marketing ensures that a lot of people are reached through this medium. With a 98% open rate and a 90% read rate, a lot of people are reached through this method of direct marketing. It is also very easy to reach a higher number of people through SMS marketing.

Time Saving

Since the entire process of SMS marketing can be automated unlike other conventional mediums, it saves up a lot of valuable time. Marketers can this way spend more time on the day-to-day running affairs of the company and also ensure getting their message effectively across to the consumers.

A Loyal Customer Base

SMS marketing can ensure timely information about the business and customer promotions to reach the customers in an effective manner. This makes customers feel appreciated and valued, which in turn leads to a loyal customer base being formed. This loyalty can be long lasting too.

High Customer Retention

With an increasingly loyal base of customers and customers continuously being kept involved in the company, the customer retention rate is high. When customers feel they are an integral part of the company and hence they are valued, they stay with the company for a long period of time.

Cost Effectiveness

Alongside many other advantages of SMS marketing, this is a major one. Whilst other communication media can be really expensive, this mode of communication is relatively very cost effective and a lot of people can be reached at the same time, with minimal cost.

Increased Sales

When you are already marketing to a targeted group of customers, who are interested in your offerings, the chances of your sales increasing are very high. With other modes of communication, you aren’t targeting a specific group of customers so most marketing efforts are usually cold calls in a desperate attempt to produce results.

MarkSYS Can Help

At MarkSYS, we aim to bring about great results for your marketing-savvy business while ensuring maximum effectiveness of your future campaigns. Our very slogan states that we guarantee you an efficient solution for all of your needs.
So what’re you waiting for? Go ahead and contact us at (855) 627-5797 or 916-745-4883. You can even go ahead and visit our website to find out more.