Among all the different ways through which a business owner can advertise their company successfully, banner advertisements are certainly a top favorite. This is because of the results they can produce. However, the fact of the matter is that not every business or company understands the dos and don’ts of having banners despite the method of advertisement being around since the early ‘90s.
What Are Banner Advertisements?
In laymen terms, banner advertising is a type of advertising over the web, through banners. It’s also called display advertising – while many also opt for text-only advertisements. But when it comes to banner advertisements, visuals are almost always used especially because they help grab attention much better than text-only advertisements. The main goal of putting up a banner ad is to promote one’s brand or business. If a potential customer clicks on the banner ad, they are redirected to the website or specified landing page set by the advertiser.
Types of Banner Ads
As aforementioned, banner advertisements are banners that are displayed on web pages with the help of Flash or HTML5. There are two main types of banner advertisements.
Static Banner Ads: Static banner ads make use of a simple image promoting the brand or the product as chosen by the advertiser. The ad is either placed at the right side of the web page, bottom, and top or somewhere in the middle. By clicking on the image, the person is redirected to a specified landing page.
Animated Banner Ads: Animated banner ads are also known as web banners and are more commonly known to be a type of digital advertisements. These ads can be GIFs or short videos that serve the same purpose as the one before – to redirect the user to the landing page set by the advertiser.
Benefits of Banner Advertisements
Many entrepreneurs believe banner ads to be a complete waste of their time because often times, people find banner ads to be annoying and confusing. But there are various benefits to this type of branding as well. These benefits include:
- Retargeting Audience: Suppose someone visited your website but completely forgot to sign up to your news letter or make an account on your website. You can use your banner ads to redirect such people effectively.
- Brand Awareness: One of the most renowned benefits of having banner ads is that you’ll be able to grow your brand by creating awareness for your target audience. Many famous companies, such as IBM and Apple have made use of banner ads to create brand awareness.
- Growth: The more people that know about your brand, the more likely they are to recognize products and services provided by your brand. This of course, gives you more growth as a business owner and a larger platform to practice on as well.
Banner advertisements are certainly one of the most used ways of generating traffic onto your website while also getting your name out there.
For further information, contact MarkSYS.