How Does Banner Advertisement Work

Banner ads

Among all the different ways through which a business owner can advertise their company successfully, banner advertisements are certainly a top favorite. This is because of the results they can produce. However, the fact of the matter is that not every business or company understands the dos and don’ts of having banners despite the method of advertisement being around since the early ‘90s.

What Are Banner Advertisements?

In laymen terms, banner advertising is a type of advertising over the web, through banners. It’s also called display advertising – while many also opt for text-only advertisements. But when it comes to banner advertisements, visuals are almost always used especially because they help grab attention much better than text-only advertisements. The main goal of putting up a banner ad is to promote one’s brand or business. If a potential customer clicks on the banner ad, they are redirected to the website or specified landing page set by the advertiser.

Types of Banner Ads

As aforementioned, banner advertisements are banners that are displayed on web pages with the help of Flash or HTML5. There are two main types of banner advertisements.

Static Banner Ads: Static banner ads make use of a simple image promoting the brand or the product as chosen by the advertiser. The ad is either placed at the right side of the web page, bottom, and top or somewhere in the middle. By clicking on the image, the person is redirected to a specified landing page.

Animated Banner Ads: Animated banner ads are also known as web banners and are more commonly known to be a type of digital advertisements. These ads can be GIFs or short videos that serve the same purpose as the one before – to redirect the user to the landing page set by the advertiser.

Benefits of Banner Advertisements

Many entrepreneurs believe banner ads to be a complete waste of their time because often times, people find banner ads to be annoying and confusing. But there are various benefits to this type of branding as well. These benefits include:

  • Retargeting Audience: Suppose someone visited your website but completely forgot to sign up to your news letter or make an account on your website. You can use your banner ads to redirect such people effectively.
  • Brand Awareness: One of the most renowned benefits of having banner ads is that you’ll be able to grow your brand by creating awareness for your target audience. Many famous companies, such as IBM and Apple have made use of banner ads to create brand awareness.
  • Growth: The more people that know about your brand, the more likely they are to recognize products and services provided by your brand. This of course, gives you more growth as a business owner and a larger platform to practice on as well.

Banner advertisements are certainly one of the most used ways of generating traffic onto your website while also getting your name out there.

For further information, contact MarkSYS.

Why Email Marketing Still Matters

Tiles spelling the word email

Think about this for a minute. How many people do you know that don’t have an email address?

You’ll find it extremely difficult to think of more than a handful of people who don’t have at least one valid email address.

In the age of social media, people assume that email is dying. Well, not only is it not dying, but it’s stronger than ever. It’s still a major force in the marketing and advertising sector. In this blog, we will discuss why email marketing still matters even in 2019.

It’s a Great Way to Reach People:

With an estimated 5.5 billion email accounts predicted by the end of 2019, email is still one of the easiest ways to reach a large number of people. This might be a hard number to believe, but if you think about your online activities, it becomes a lot clearer. Whenever you sign up to a service, you’re asked to provide a valid email address. Most online shopping cannot be done without a valid email address as that is how vendors prefer to contact you.

While it may seem that social media is the way to go for your marketing, the data show that emails still have the most extensive outreach.

Easier Personalization:

Personalization is where email shines. Unlike other forms of advertisement and marketing, email does not need to have a one-size-fits-all mentality. Data collected from subscribers and leads can help you craft personalized emails that readers can enjoy and act on.

There are also different tactics that can be employed in this regard. Segmentation and trigger emails are examples of this. Segmentation refers to grouping the readers in your email list into different segments. This is beneficial because users in different sections can receive material more suited to them, thus increasing the relevancy of the emails.

Trigger emails are those sent after the user completes a specific action. For example, signing up to a service triggers a welcome email. If a user reaches a particular milestone with that service, a congratulatory email is sent. The user appreciates these, and in turn, looks forward to receiving more of them.

It’s Inexpensive and Direct:

Unless you have a bottomless pit of funds backing you, you’re going to try to find a way to save money here and there. This is where email marketing has a clear advantage over the rest in its field. Unlike other forms of advertising such as TV ads or direct mail, emails cost next to nothing to send.

Depending on the resources you have to work with, you may need to hire a content team and automation service. But these costs are minimal when compared to what it would cost to reserve a television slot or the price of materials for direct mail.

Less Intrusive:

Don’t annoy your readers. If you want to succeed in the marketing game, then you need to understand this rule. Readers do not like being bombarded with advertisements. Nor do they like being disturbed by an ad when they’re busy.

Email is less intrusive as compared to other marketing techniques because it doesn’t immediately demand the user’s attention. Users can check their email in their own time, and if they don’t like what they’re receiving, they can just unsubscribe from the mailing list.

Marketing via email is not going anywhere. It continues to persevere even in the face of more advanced technologies. It is tried and tested and can go the distance, which is why many companies still prefer it and will continue to do so for the foreseeable future.

Amazing Benefits of SMS Marketing

hands of people over paper and ipad

Cellphones have become an integral part of people’s day to day lives. If you want proof of that, just think about how many time you check your phone in a single day.

Can you even count the number of instances? Exactly.

Even with the widespread use of cellphones, SMS is something that has been left out when talking about effective marketing techniques. This is a mistake. And businesses that choose to ignore it miss out on one of the most effective ways of reaching their customers.

So what makes SMS Marketing so appealing?

1.     It Has a Huge Reach:

More than 64% of people worldwide own a cellphone. Let that sink in. That’s more than half the world’s people. These kinds of numbers demonstrate the enormous reach that SMS has.

Just take into account some competitors to SMS. Services like email and social media require an internet connection for users to connect to them. SMS requires no such thing. A working phone is all you need. This means that it’s a market ripe with potential waiting to be tapped.

2.     Best Open Rate Among All Services:

SMS has an open rate of 98%. It blows away the competition in this regard. Email, which comes in second place, has an open rate of 24.79%. And let’s not get started on social media.

We receive so many emails and social media notifications each day that we’ve gotten used to tuning them out. However, receiving a text is the complete opposite. We want to read those, even if it’s just to make sure there aren’t any unread messages.

Most smartphones give the user the ability to view a small snippet of what’s written in the SMS. So people will still know the contents of your text even if they don’t open it.

3.     It Is Reliable and Inexpensive:

Reliability is one of the key selling points of using text messages for marketing. Taking emails as an example, even if you do everything right, there’s a chance that your email will get sent directly to a recipient’s spam folder. That’s not the case for SMS.

While providers do screen texts for potential spam, if your SMS doesn’t look too spammy, it usually makes its way to the intended recipient’s inbox.

It is also inexpensive to send text messages to people. Certain cloud-based SMS services send bulk messages for a fraction of the cost of other marketing services.

4.     It Has Unmatched Immediacy:

Most text messages are read within 3 minutes of delivery. With that kind of information, it’s easy to see why SMS can be best used for communicating services that need immediate attention. Messages about expiring deals, limited time offers, and even seasonal greetings can be effectively delivered via this medium.

5.     It Offers a Personalized Touch:

Customers want to feel important. They want to know that they’re not just a number on a list to you. Text messages offer a high level of personalization when marketing to customers. Beginning your SMS with the customer’s name can be a powerful personalization tool. This increases customer engagement.

Conclusion:

The mobile-first approach of marketing in the digital age has led to many different kinds of marketing strategies. One that has proven itself to be effective and inexpensive is SMS Marketing. With it, it brings benefits such as a high open rate, reliability and the ability to personalize.