How Direct Mail Can Aid a Multi-Channel Approach

Direct mail can be an effective channel when used in a proper and timely manner. The multi channel approach is essential in reaching potential customers and sharing content with them. Our purpose is to look at how direct mail can be an integral part of a multi channel marketing campaign.

Personalized Touch

Personalization increases the likelihood that consumers will engage with your content and respond to it. Advanced direct mail providers can combine the marketing automation platform using application programming interfaces, which ensure that information pertaining to individuals can be personalized to include customer names and specific promotions accordingly.

Furthermore, with the right template and elements of personalization, the final mail piece can be printed and packed for mailing quickly. To cater to multi dimensional mailers, providers can stock materials beforehand and send in batches. An instance of adding personalization to great effect is delivering coupons to customers days before their birthday.

A comprehensive marketing automation platform enables you to redirect details to mail printers with the names and offers pertaining to each individual. As long as the format is unique and the delivery is completed in a timely manner, it augments the chances that the customer will take positive action.

Timely Release

If an advanced marketing automation platform is used, it would allow you to integrate a variety of marketing channels into a single campaign. As opposed to using emails for each and every form of communication in the strategy, it is better advised to incorporate direct mail.

This adds an important element to the marketing efforts and makes the customers feel valued. This is done by dynamic personalization, which gives you the opportunity to tailor the offers and content based on the customer. Moreover, adding this element to a marketing campaign improves the customer’s idea of the company, since the marketing is more personal.

Focused Effort

Direct mail also enables you to align the right audience and make a cogent effort after that. Marketing automation platforms allow you to manage costs by tailoring the criteria so that the most important audience is targeted.

Sending highly relevant information to customers can be an advantageous exercise. This technique is also useful for B2B marketers as well. For instance, if a marketer is aiming for those who want to attend higher education universities, they can send them a direct mail if these individuals download a specific asset from their website.

Greater Responses

Despite the growth and prevalence of digital marketing mediums, direct mail is still a viable alternative to create high response rates. Several surveys have found that direct mails have a favorable response rate when executed properly. In some cases, direct mail had a higher response rate in contrast to digital channels as well. Although it can prove expensive if done on a piece basis, it still delivers results.

How a New Business Owner Can Navigate Through Email Marketing

An email marketing campaign is a sequence of emails sent by a venture to communicate with existing and potential customers. The essence of commerce driven by disseminating emails is to convince customers to engage with the business.

A nascent entrepreneur who is plotting their strategy must comprehend the significance of email marketing. It is very important to understand how emails can be used to accomplish objectives of the business.

Convert Visitors into Customers

Perhaps the primary aim of employing emails to interact with consumers is to turn them in to customers. Identifying those who maintain an interest in the goods and services you provide is imperative. Moreover, the enterprise has to initiate a cogent marketing effort to persuade such people to complete a transaction with the company.

In earnest, this process begins when the enterprise is able to launch a website. That is the all-important step for a growing firm since having a presence online can give rise to all kinds of opportunities. Not only does it lead to greater credibility for the firm, it also gives them the chance to grow by marketing their services.

Maintaining a websites means online traffic, which means visitors will likely have an interest in the services provided. This is where entrepreneurs can use the aid of email marketing. Compiling an email list by using the email addresses of individuals who frequent the website is a good starting point.

Furthermore, business owners can convey the values of their business to visitors over time through emails. Nurturing such relationships will possibly lead to these people making a purchase instead of looking for alternatives.

Augment Brand Awareness

The World Wide Web is an essential engine that enables users to share content. For instance, the advent of social media such as Facebook and Snapchat allows individuals to post photos and update their status. The central idea is that there is increased awareness. What social media does for people, email marketing can do for products.

Sending emails can be a great method of distributing useful content. Entrepreneurs with the business acumen will know that they can deliver valuable information to their subscribers, so that they know about the availability of latest products or a promotion that may be round the corner.

If the services are impressive, email marketing may lead to better word of mouth as well. This can be encouraged through a call to action on the email that informs customers to forward the email message. This may lead to extra exposure and allow the business to reach a larger audience.

Increase Sales through Promotion

Email marketing can also be used to advertise new products and sales. The vast majority of individuals check their email regularly. If so many people check their inbox frequently, email marketing is an effective measure of sending information urgently.

The business can influence their customers to take action by including the promotion in the subject line. Alternatively, they can incite customers to act by mentioning the time left before the offer expires.

How a Creative Banner Ad Can Revitalize Your Marketing Effort

A banner ad or a web banner is an advertisement that is displayed in to a web page. The ad is comprised of an image or a multimedia object. These banner ads can be static or animated as well, a decision that is dependent on the technology used to make them.

Essentially, banner ads are image based as opposed to being text rich. The aim of the ads is to attract visitors on the host website so that they may visit the advertiser’s website also. There are various ways a banner advertisement can be help reinvigorate the marketing campaign and make an impact.

Design the Ad Based on Your Audience

It is imperative for the business to know their target audience. Knowing their intended audience will help curate the marketing effort. In terms of devising a banner advertisement, the concerned employees can design the banner ad to meet their specific needs.

Building a banner ad with the key demographic in mind can help augment engagement, which increases the likelihood of converting interest viewers in to loyal customers. Moreover, those responsible must also ensure that the landing page follows with the same language and design pattern.

Engage the Viewer

The company can assure that viewers on their website are thoroughly engaged in the advertisement. One way of achieving viewer participation is by using media such as video, audio or other innovative techniques so that it piques the visitor’s interest.

A simple drag and drop animation can do the trick. Likewise, a clever problem solving ad can captivate the audience’s attention as well. A rich and ingenious media banner will guarantee that the firm’s results improve and so does their readership.

Add Animation

Using animation can instantly add a sense of vibrancy to the banner ad. However, striking a balance between what is engaging and what is overbearing is decisive. There are plenty of examples when it comes to banner ads that are overwhelmingly inflated in terms of animation that it is likely to annoy the viewer or not hold their attention.

If the banner ad actually drives the viewer away from the website, that defeats the purpose of the entire campaign. To establish that viewers do not avoid the content, a good method is to create a banner ad that uses animation but also manages to make an indelible impact on viewers. The design and development of the banner ad must be done in a way that shares valuable information and does not crowd the audience’s attention.

A Contemporary Effort

Yet another way to make the banner ad more noticeable is by using references that viewers will instantly identify. For example, a pop culture reference will entice viewers to see the website and what it is about. Similarly, the latest news or trend can also be highlighted in the banner ad to divert the audience’s attention.

Yet another option available to use in banner ads is memes. A meme is the use of media that is humorous and is viral in nature. If these are used in banner advertisements, viewers may immediately identify with the memes. It can be a fun yet effective way to engage the audience.

Various Advantages of Using Ringless Voicemails for Businesses

Ringless voicemail works by enabling a server to embed a voicemail message directly into the carrier’s voicemail server, which is how it’s named is derived.

It is a non-intrusive form of messaging sans a regular phone call. A premeditated recording is dispatched in the user’s voicemail inbox and their cellular phone does not ring at all.

Now that we’ve defined the concept, we can delve into the several benefits that it entails.

It’s Free of Cost

Unlike conventional phone calls, sending a ringless voicemail is absolutely free! This particular medium of telecommunication employs calling software combined with a voicemail system. However, in essence, no phone call is ever made which is how it is free.

There Are No Interruptions

Another advantage of ringless voicemails is that there are no vexing automated calls. Users of ringless voicemails no longer have to worry about being on the receiving end of annoying phone calls. Likewise, this is one of the reasons why ringless voicemails are the preferred method of telemarketing since it does not perturb customers. This guarantees zero interruptions.

Let us look at the opposite scenario. If consumers regularly received phone calls with automated messages recorded in a robotic voice, they may find it obnoxious and block the number instantly. Sending a ringless voicemail increases the firm’s chances of securing a potential customer. A cell phone user is likely to access the voicemail inbox on their carrier in their spare time. This means they will take the extra few seconds to listen to the recording at the bare minimum. If they are interested, they may want to learn more about the commodity or service that is advertised.

Guarantee Greater Return Calls

The point we just made carries forward into our next one organically. The simple fact that ringless voicemails are not provocative can work massively in the company’s favor. In fact, there is conclusive evidence which suggests that this specific innovative technique augments the chances of receiving calls from customers, who naturally have queries regarding the product.

A significant increase in returned calls means customers call at their own convenience and have questions that need answers. If the business is able to whet their proverbial appetite, the consumer may become a customer of the company.

Customer Comfort is prioritized

Ringless voicemails are precise and to the point. They do not waste the consumer’s precious time, which means they are more likely to listen to the message they receive. Moreover, another reason for the success of ringless voicemails is that consumers are not intimidated or coerced at all.

For instance, compare a ringless voicemail message to a telemarketing phone call. An individual may receive multiple calls which they may consider pestering and futile, since it interrupts their routine. On the other hand, they can listen to a ringless voicemail at their own leisure.

Also, since these are not like automated broadcast calls, it encourages consumers to call back as well.

3 Tips for an Effective SMS Marketing Campaign

SMS (Short Message Service) marketing is a technique that employs permission based text messages to disseminate promotional details. Customers can choose to receive texts containing information regarding the latest offers and availability of new products by selecting the option on an automated system.

Once they submit the short code, their cell phone number is stored and they receive messages on a regular basis. There are several measures a business can apply to ensure that their SMS marketing push is successful.

Some of these are listed below:

Audience Segmentation

One of the best ways a business can ensure that it’s SMS marketing efforts do not fall flat is by segmenting their target audience. Sending a homogenous automated text to all customers in the database has the potential to backfire.

If the entrepreneur is sensible, they will send the right message to the right customer. Segmenting and targeting their audience will be tantamount to an individual receiving a message that genuinely pertains to them, as opposed to receiving innumerable SMS marketing texts constantly.

When relevant messages are sent, it can make a significant difference in the end result. This is precisely why it is imperative for proprietors to integrate their customer relationship management with their messaging platform. If these two are in consonance, it can do wonders for the company.

A business must identify and isolate factors such as demographics and purchase history to shape and alter their SMS marketing campaign effectively. Furthermore, they can track and report their findings and implement these as they grow.

Keep it Short and Simple

Marketing experts believe that a business must exercise S.M.A.R.T tactics if they want to succeed in their SMS marketing endeavors. The make shift acronym represents Specific, Measurable, Achievable, Relevant and Time-Sensitive.

Experts state that 90% of text messages are accessed within minutes of receipt. Given the extraordinary frequency with which users receive texts, it is absolutely imperative to make it count. If the marketing team can use their words with heed and capture the attention of the consumer, then their efforts are not in vain.

Additionally, texts are similar to Tweets since they are conventionally limited to 160 characters, which is another reason marketers must use their space effectively. The faster they are able to convey their central message, the better their chances of success. A simple message which states the fundamental terms of an offer, like a 50% discount on their next purchase, is preferred in contrast to a lengthy text message which consumers may not even bother to read.

Timing is Significant

You may have heard the phrase ‘timing is everything’. This holds true in the case of SMS marketing as well. There are elements of time with regards to SMS marketing which must be adhered to. The first of which is to send texts which cite an expiry of the offer, as opposed to an open ended text.

The other important aspect of timing is to guarantee that texts are sent at the appropriate moment. For instance, it is actually important to send an SMS at a time when the consumer is likely to read and act on it.

If there is an exciting offer and the message is delivered on a Monday morning, it may defeat the purpose entirely if the consumer is at work and unable to visit the shop for instance. Little details like these make a world of a difference!