Why You Need to Incorporate Banner Advertising in Your Marketing Strategy?

Since the advent of the internet, online banner ads are commonly used to increase brand recognition. These display ads are effective tools for spreading brand recognition among potential customers. Even today, 98% businesses use banner ads to attract customers.

Many people find pop-up ads irritating, why is why they opt for ad blockers. However, despite the popularity of ad blocker apps, the effectiveness of banner ads hasn’t decreased.

You can target potential customers and enhance brand awareness with these ads. Let’s have a look at the ways in which banner advertising can benefit your business:

Targeted Advertising

You can make the most of your marketing plan by targeting potential customer base. Banner ads allow you to target customers who are likely to show an interest in your products or services. It ensures you don’t end up wasting your marketing budget and efforts.

Websites track browsing history and determine preferences of internet users via cookies. You can display your banner ads to users in a particular geographical location.

For instance, if you sell gaming consoles in a particular city, you can display your banner ad to people who live in the same city and have interest in video gaming.

Retargeted Advertising

Did it ever happen to you that you visited a webpage of a product on an online store and when you visited another website, the same product was displayed in the ad section? It’s called retargeted advertising.

People usually don’t make the buying decision when they visit a website for the very first time. However, if you put the same product in front of them, they’re likely to reach a decision soon. It increases the visibility of your brand to customers who have already visited your website but didn’t buy anything. With retargeted advertising, you can convince them into giving your products a try.

Build Trust

Customers prefer to carry out a deal with a business they trust. The more people trust your brand, the more revenue you can generate.

Banner advertising helps you build your brand. It increases the visibility of your brand to potential customers and attracts them to check out your website. Once they visit your website, it’ll be easier for you to convert them into customers. This way, banner ads help you expand your customer base.

Let’s compare banner advertising with search engine ads. Search engine ads only display the name of a brand. Internet users have to click the website’s link to know more about the business. Banner ads, on the other hand, display your brand’s logo as well as a brief introduction about your company. Therefore, it’s easier to catch attention of users via these display ads.

Banner advertising is commonly used by businesses for promotion. In order to get noticed in this competitive market, you need to be creative. Use interesting images or taglines to attract potential customers. Also, make sure that the ad is displayed on relevant sites. It’ll do you no good if you display an ad of sports goods on a website related to automotive industry.

Contact MarkSYS today for your marketing needs.

How to Protect Your Email Marketing Campaign from Spam Filters

As a digital marketer, you must be aware of the threats which spam filters pose. If your email content is marked as spam by these filters, it won’t reach the inboxes of your target customers and your marketing efforts will go in vain.

ISPs such as Yahoo and Google keep on updating the spam filter programs to ensure that users receive only valuable content in their inboxes. In order to avoid becoming a victim of these programs, you need to understand the criteria of spam filters. Let’s dig deeper into the ways you can get your emails past these filters:

Create Quality Content

Opt for professional tone in your email to protect it from spam filters. Refrain from using bright colors, lots of special characters, and excessive use of caps lock, or else your emails will be directed to the junk folder.

Produce quality content with valuable information to grab the attention of recipients. If they like your content, they’re likely to get in touch with your business and may purchase your products or acquire your services.

Build Your Email List

Some digital marketers prefer to buy an email list in order to promote their brand. However, this tactic can lead you into trouble.

Instead of buying email lists, create one for your business. This way, you can promote your brand to a target audience that’s likely to show an interest in your products or services. Although it may take you some time to build an effective email list, it’ll protect your marketing mails from spam filters as well as help you achieve your marketing goals.

Get Email Sender Accreditation

Email sender certification and accreditation is offered by independent third party companies. It assures Internet Service Providers that your emails don’t fall under the criteria of junk mails.

In order to get certified, you’ll need to pay their fee and in return they’ll guide you on how to get your emails past the spam filters. They can help you adhere to the guidelines of ISPs and other spam filtering companies.

Confirm the Subscription with the Recipients

When any internet user subscribes to your email list, forward them another email to ensure they actually want to hear from you. Sending emails to users without their approval won’t take you anywhere, since they may block your email address. The more users block you, the more likely you are to get blacklisted by the ISPs.

Aside from getting the approval of subscribers, ask them to add you to their contact list. This way, your emails will easily get through the spam filters without any hassles.

Never Upload Any Attachments

Emails with attached files or folders trigger spam filters. It’s likely that your email will directly go to the junk folder. Furthermore, adding heavy files won’t benefit your business in any way, since your subscribers may not bother to go through the content of the file.

You can instead upload the file on your website and add its link to the email content.

For further details, contact MarkSYS.

How to Grow Your Business with Promotional Products

Not many businesses invest in promotional products. It’s because they believe these products are too expensive and they can promote their business more effectively via other cost-effective methods.

However, these promotional products assist in increasing brand recognition and awareness in the long run. Here’s why every business needs promotional products:

·        More Exposure

No other marketing tactic can give your brand exposure to a wide range of potential customers like promotional products. When a person goes out in public wearing a t-shirt with your brand’s name imprinted on it, the passersby will notice it and may look for your company through internet.

You don’t necessarily need to invest in expensive products. You can instead promote your business via t-shirts, pens, and other cheap products. Just make sure the brand name and logo are clearly visible on the products. You can distribute these promotional products among your employees as well as your customers.

·        They Stay Around for Long

As compared to other marketing material, promotional products stay around for longer. For instance, if you’ve distributed pens with your brand name imprinted, people are likely to keep it with them. It’s because these products are not only trendy, they’re also functional.

·        They Help in Achieving Marketing Goals

In order to survive in the competitive market, you need to attract more and more customers to your business. If you want to increase your customer base and increase the sale of your products, you should opt for promotional products.

PPAI conducted a research study in 2017. 89% of the interviewed people received some sort of promotional product in the last six months. 79% of people researched the brand to know more about the business, whereas 83% people showed interest in buying the products of the same brand.

These statistics suggest that people are likely to do business with your brand if you successfully attract them with the help of promotional products and your message resonates with them.

·        Advertise New Services or Products

When you launch a new product or a service, you need to spread the word among potential customers. Aside from other marketing tactics, you can spread awareness by imprinting the latest product on promotional merchandise.

Print your logo and product name on items that are used frequently, such as pens, caps, water bottles, key chains, and calendars. The more people know about the products or services you’re going to launch, the easier it’ll be for you to increase the ROI of your business.

·        Promote Customer Loyalty

When it comes to growing your business, you can’t ignore your existing customer base. No matter how hard you try to attract more customers, keep in mind the interest of your loyal customers.

Loyal customers not only stay with your brand for long, they can also become promoters of your business. They’re likely to spread the word about your business in their social circle and convince their friends to buy your products.

Surprise your loyal customers with free promotional products to boost customer retention.

Contact MarkSYS today to get promotional products for your business.

4 Common Mistakes That Can Ruin Your SMS Marketing Efforts

When it comes to marketing channels, SMS marketing is one of the simplest yet effective platforms. Around 81% of the US population owns a mobile phone. The easiest way of spreading brand awareness among these people is to forward curated texts. This is why, 71% marketing professionals use SMS advertising to reach potential customers.

Despite the fact that you can significantly increase your customer base via SMS marketing, not every business is able to make the most of their marketing campaigns. It’s because they make certain mistakes that hamper their relationship with the customers.

In order to become an efficient marketer, you should try to avoid making the following SMS marketing mistakes:

1.     Overlooking the Benefits of Segmentation

Many marketers create a general campaign for their entire customer base, due to which they’re unable to grab their attention.

For instance, let’s say you sell gym equipment and a customer has purchased an exercise bike. What good will it do for your business to share with them the information about latest models of exercise bikes? You should instead promote gym wear and other goods to add value.

Market segmentation allows you to divide a large market into smaller segments and share offers as per the interest of customers.

2.     Bombarding Customers with Texts

Nothing irritates a person like frequently receiving promotional SMS texts from a company. Your potential customers may get annoyed and block your messages.

In order to prevent losing your customers, you need to modify your SMS marketing plan. The best practice is to send a text or two every week. This will keep your customers updated with the latest offers and products without irritating them.

3.     Forgetting to Add a Relevant CTA

A marketing campaign provides you with an opportunity to attract potential customers to your business. If they’re interested in the SMS content, they’re likely to check out your offer in detail. However, what if there’s no call-to-action that guides them on how to avail this offer?

Forgetting to add a CTA in your marketing campaign can ruin your efforts. So, always add a relevant call-to-action through which potential customers can utilize the offer. Just make sure that your CTA is clear and concise.

4.     Using Acronyms

Due to the simplicity of SMS texting, many marketers use slang and inappropriate language in the marketing texts. However, they’re unaware how this practice affects their credibility.

Also, refrain from using texting acronyms. Not every customer can understand these acronyms. Furthermore, the non-professional way of texting ruins your brand’s reputation.

It’s in the best interest of your business to use professional language in SMS campaigns. This will deliver the message in a more effective way and attract potential customers to your products or services.

To be precise, SMS marketing is a great way of getting in touch with a wide range of potential customers and spread brand awareness. However, making the above mistakes means you’re likely to lose their interest and your efforts may go in vain. So, always follow the best text marketing campaigns to improve your credibility.

Contact MarkSYS to run an effective SMS marketing campaign for your business.

4 Best Practices to Optimize Your Direct Mail Marketing Campaign

Do you believe that direct mail marketing has become an outdated marketing tactic? You can’t be more wrong.

56% of consumers in the US still find direct mail more trustworthy and reliable. They go through the promotional material delivered by different brands. So, why not make the most of this trend and integrate direct mail marketing in your existing marketing strategy?

If you already rely on direct mail to promote your business, you can still enhance its effectiveness by optimizing it according to the interest of your existing as well as potential customers. Here are some useful tips to help you out:

1.     Personalization

The basic rule of attracting customers with your marketing material is to personalize it. Aside from including the name of the recipient, make sure that the direct mail content focuses on the individual needs of your customers.

Segmentation can help you divide your customer base into smaller groups on the basis of demographics. Instead of forwarding a large catalog showing your products, you can send its brief versions to frequent shoppers. This will help them with the buying decision.

2.     Be Different

Direct mail marketing is a great way to attract customers, particularly for small businesses. However, you need to keep in mind that the competition is strong. Your competitors may also be using direct mail method to get in touch with potential customers. If your content or representation is same as everyone else, you can’t hope to get noticed.

In order to stand out from the crowd, you need to do something different. Instead of sending marketing material in a standard white envelope, you should think of creative ways.

3.     Use Effective CTAs

The recipients of your direct mail liked your promotional material and are interested in your products or services. Now what?

They will look for a call-to-action that guides them how they can contact you. So, make sure that the CTA is concise and visually obvious. If they fail to notice it, they may go to your competitors. So, make sure that the CTA is not only visible, but also compelling. You can attract them with offers and special discounts.

It’s best to provide them with the option to contact you through multiple channels. For instance, you can add your Email address, website URL, contact number, and physical address of your business. It’ll facilitate the potential customers to get in touch with your business and buy your products.

4.     Experimentation

Talking about marketing, you cannot expect everything to go as per your expectations. So, it’s not a good idea to invest a big portion of your financial resources in improving a direct mail marketing plan.

Experimentation can help you make the right choice in the long run. You can experiment with a limited budget to identify the potential of marketing tactics.

First, understand your target customer base and then develop a strategy that’s likely to excite them. You can experiment with different types of offers. If it generates the expected ROI, you can integrate it in your marketing strategy.

Contact MarkSYS today for efficient direct mail service.