Should You Use SMS Text Messaging to Promote Your Business?

In this day and age, it is highly unlikely for a person to not own a phone or a SIM that they make use of in order to stay in touch with their friends, family and coworkers. Back in the day, the use of SMS texting was actually the norm, contrary to this day and age, where people tend to turn to the internet to communicate with their friends and family members.

However, for a long time, businesses have turned to marketing through SMS text messaging through which, they might actually gain a rather large advantage over their audience, if they use it correctly. Many businesses tend to make the common mistake of spamming their list of customers with their SMS texts – paying no attention to the fact that every Smartphone now has the option of putting someone on their block list to avoid receiving future SMS text messages from them.

Furthermore, the entire purpose of SMS text messaging is not to spam the recipients to the point that they get annoyed and begin to get furious with the service. As a matter of fact, businesses should opt to use this service to send out promotional messages, among other things.

SMS Text Messaging

By opting for marketing through SMS text messaging, businesses can ensure that they reach out to all of their clients, regardless of how large the list is. When the list of your customers is extremely large, it would be difficult to reach out to them through any other mode of communication. Thus, SMS text messaging is certainly the best option in this regard.

However, if a business owner does not spend a good amount of time generating the messages that they wish to send out to their recipients, they are likely to not get the response that they were aiming for. Whereas, a business that constantly messages their recipients about promotional things, it can get rather annoying for them. But this can easily be solved by opting for timed and limited messages.

That way, if you want to send out a mass SMS, then you only have to think about one. Once you have constructed the SMS that you wish to send to your list of customers, you can then move on to picking an appropriate time – another factor that should be paid close attention to. If you opt to send out text messages at late hours or early morning, the recipients might take offense in this. To avoid that, it’s best to send out SMS text messages during daytime hours.

Furthermore, if you are running a small business, SMS text messaging should certainly be added to your marketing strategy, mainly due to the plethora of benefits that it can help you get. You can also make use of this notable service for the purpose of reminding your clients of a pending appointment rather than calling.

If you would like to know any further information regarding SMS text messaging, or regarding any other marketing strategy, contact Mark SYS today.

What Happens When You Use Printed Apparel to Promote Your Business

Most small businesses, large organizations, home businesses etc. are no strangers to creating promotional items for the purpose of promoting their business in the best way possible. While several businesses opt to invest in promotional items to prop up their business successfully, it’s also important to create quality items that actually stand out from the competition.

Simply put, if the only thing any brand gives out to their customers in the form of promotional items is keychains, pens, etc. then customers are bound to lose the value of these items much sooner than the brand might prefer. Apparel, on the other hand, is evergreen. This means that if a brand invests in promotional apparel rather than just items, the following could be obtained:

Positive Increase in Current Customer Database

As most brand owners already know, to achieve longstanding success, one should always ensure that the target audience includes the youth, for it is the youth, which is the future of any country. When brand owners make the conscious decision of upgrading from promotional items to promotional apparel or merchandise, a positive yet relevant increase in the customer database is guaranteed.

Depending on how much the brand invested in the quality as well as the material of the apparel, more and more people might be willing to wear it to certain events – such as gatherings with friends. Not to mention, word of mouth is the best and most rapid form of promotion of any brand.

Say Hello to Walking Advertisements

Whether you chose to opt for promotional shirts, t-shirts, dresses, caps, hats, etc., one thing is certainly guaranteed: anyone who wears it in public is simply advertising your brand name in the classiest way possible. Walking advertisements have long been known to be one of the best ways to attract a good amount of people and convince them to purchase from or invest more in your brand.

However, many brand owners previously believed that they could only make their own employees walk around in that. But if you pay close attention to the quality of your printed apparel that you hand out to prospective customers, you can certainly expect a lot of publicity. Thus, it is encouraged that you invest a decent chunk of money in this area to ensure that people actually will wear it later on as well.

A Larger Brand in Lesser Amount of Time

If you happen to be a startup brand that is currently rather small as in their initial stages, then you can certainly expect your brand to grow in a much shorter period of time. The common mistake made by most business owners is that they don’t pay any attention to their clients, and are instead all about making money in the initial stages. But if you happen to pay attention to promoting your brand with the help of your customers, you’re likely to receive longstanding success in a much shorter time frame.

For further inquiries regarding promotional items, contact Mark SYS.

Using a Ringless Voicemail for Your Business

Ring less Voice Mail

In this day and age, it isn’t very easy for a small business to really grow and flourish into a large organization, unless the business owner has a great number of contacts to back it up. Many startups have not even reached their midpoint before they were forced to shut down due to significant losses incurred by the business. This is just one of the many reasons why brand owners today are a lot more hesitant to opt for a startup.

However, although it isn’t very easy for a small business to survive in the hassle of today’s commerce industry, it can still be achieved if the business owner devises a carefully constructed plan of action. There are several different marketing strategies that one can lean towards to acquire the results that they’re aiming for – but have you ever considered adding ringless voicemails to your current strategy?

What Are Ringless Voicemails?

In laymen terms, a ringless voicemail is a server-to-server method of communication which enables a direct insertion of your message, into the voicemail box or server of your selected contacts. The reason behind the growing popularity of ringless voicemails lies in the fact that the contact of your choice is never called or disturbed at any cost – something that is known to annoy customers to the point that they might even stop following or purchasing from a brand altogether.

Are Ringless Voicemails Intrusive?

No. They are not intrusive and do not violate one’s privacy in any way. The main duty of a ringless voicemail is to place the message into the inbox of the customer or client with the least bit of disturbance possible. This makes it easy for business owners to get their message across, while also ensuring that the clients will not be bothered to the point that they opt to unsubscribe or unfollow the brand completely.

How Will They See the Voicemail If It Doesn’t Ring?

Although ringless voicemails are designed to ensure that the receiving party is not disturbed in any case, they still do receive a notification when they check their voicemail inbox. That way, if they want they can listen to it and save it, or they can opt to delete it. Either way, they will receive the voicemail in any circumstance. The most notable feature of this service is that the clients are least bothered, contrary to making calls again and again where the receiving party is likely to get infuriated and hang up.

How Effective Is Ringless Voicemail?

While a vast variety of organizations have used ringless voicemail to their advantage, it is most effective for small businesses that are eager to see a positive and significant increase in their customer database. Not only does ringless voicemail help them get their message across with the utmost of ease, it also allows them to have a sense of respect with their prospective customers due to the lack of continuous disturbance and continuous bugging that many people constantly complain of.

What Makes Direct Mail and Promotional Items a Great Duo


A large chunk of business owners or entrepreneurs keenly believe that direct mail marketing is either outdated or just one of the best ways to send out advertisements directly to their clients’ mailboxes. While it’s true that many business owners do utilize the marketing strategy to do just that, there are many other things that direct mail marketing can be used for. Not to mention the rapid results that can be obtained through the brilliant marketing strategy.

At current, a lot of people tend to lean towards digital methods or host events just to hand out promotional items instead of turning to direct mail. Needless to say, the results are always much different. When you use direct mailing to send out promotional items, a lot factors come into play which corroborates that promotional items and direct mail go hand in hand.

You Get to Elect Your Target Audience

When you opt to send out promotional items with the help of direct mailing, you are in charge of who the recipients are. Often times, when organizations hold events and hand out promotional items to every person there, there’s a high chance of the items ending up in the garbage. Knowing your target audience and having an idea about how they’d react are factors that can help you know beforehand what the possible reaction might be. Not just that, a business owner is also more likely to understand the kind of promotional items they should design that would appeal to their target audience.

Your Items Are Less Likely to End Up In the Garbage

Think of it this way: when you send your customers a package that they were not expecting, it’s much like a surprise gift that just ended up on their doorstep. That way, regardless of what the item is, your clients are less likely to throw it away in the garbage. Of course, that doesn’t mean you shouldn’t pay close attention to the promotional items you’re designing. In fact, due to the selective list you will be sending out direct mails to, you can even go the extra mile to ensure the promotional items are useful to the clients in some way or the other and are appealing to the eye.

Immediate Feedbacks

If you opt to send out promotional items or samples of products via direct mails, you will also be able to get an immediate feedback from your clients or customers. If you use your own company’s mailing service, train the delivery man or woman to ask for feedback with their names. Even if the feedback is negative, and possibly not what you were aiming for, you will at least get an idea as to what changes you need to make either in your marketing strategy or in the quality of your items.

Direct mail marketing is certainly one of the best ways to promote your business, no matter what products or services you sell. If done correctly, direct mail certainly can help you grow your business to a whole other level. If you would like to know further about direct mail, contact Mark SYS.

How to Use Direct Mail Marketing for Your Home Business

Direct Mail

With the current generation relying so much on the digital world, many entrepreneurs have left behind the idea of incorporating strategies, such as direct mail marketing, completely. For people who run a home business, however, things can be a lot more tricky and challenging in this regard. This is mainly due to the vast variety of marketing strategies available for all entrepreneurs.

When it comes to advertising your commerce, the strategy you use can either make or break your case. Many businesses and firms make it a clear point to ensure that they use nothing but the best marketing strategy to sell their products and/or services.

Direct Mail Marketing

Despite common beliefs, direct mail is not old-fashioned. Factually speaking, it is still one of the most effective strategies to date. Direct mail is a structure of direct marketing – meaning that businesses can send content in the form of postcards, letters, promotional items, etc., to not just their customers but to a vast business market as well.

Direct mail marketing is still one of the most powerful marketing strategies through which businesses don’t just manage to promote their products and services, but they are also able to enhance their customer database significantly. Although many entrepreneurs actively choose not to lean on this strategy, the advantages of it are still exceptionally great.

Using Direct Mail for Your Home Business

The comfort of running your business from the comfort of your own home is certainly the best feeling in the world. But that also means that you must be on top of your game at all times, due to the difference in business operations. However, by using direct mail to your advantage, a home business owner can certainly ensure that they manage their business in the best way possible. Here are some tactics you should use to your advantage:

Send Out Brochures

So many entrepreneurs make the common mistake of thinking that direct mail marketing is equivalent to advertisements. However, one of the most intelligent ways to use direct mail to your advantage is by sending out catalogs or brochures of your work, to your clients. This is the ideal way to let them know everything that you offer – not to mention, brochures and catalogs are less likely to end up in the trash.

Items for Sampling

A lot of entrepreneurs make use of direct mail marketing to send out samples of the products that they offer. That way, the recipient will know what the results of your products are, and so they might even invest in your venture, if satisfied. Although a bit more costly, sending out samples is a great way to increase your customer database.

Discounts or Vouchers

Many home businesses make use of direct mail marketing to send out discount cards or gift vouchers instead of sending the usual newsletter or mails that might be bothersome for the recipients. Not only does help promote your own venture but it also gives you the opportunity to make your clients happy.

For further information regarding marketing strategies, contact Mark SYS.

Using Call Tracking in Your Current Marketing Strategy

Whether you’re the owner of an established business, or you’re just starting up – your marketing strategy says all there is to say about you. The most prevalent mistake made by tons of business owners is that they don’t prioritize their marketing strategy. In all honesty, each business owner should consider their marketing strategy to be their topmost precedence.

However, it’s never too late to up your game in this regard. The opportunity to reinvent your marketing strategy and start over fresh is something that business owners have throughout the instance of their venture. Among the plenty of options that an entrepreneur can opt for in this regard, call tracking has proven to be exceptionally worthy time and time again.

Of course, how you apply it to your marketing strategy is your choice alone, but the results will always be better if you’re aware of why and how to use call tracking in your current marketing strategy:

The Ideology behind Call Tracking in Marketing Strategies

To really understand how call tracking improves a marketing strategy, it’s important to understand the ideology behind call tracking and how it benefits entrepreneurs. Factually speaking, a business’ number isn’t just found on their website or business cards. Yellow pages, business books, ads, websites, etc., all require a business to hand out their numbers as to be more reachable by individuals who would like to avail their products or services.

When you, as an entrepreneur, enable call tracking – you’re also allowing your perspective to broaden by a substantial margin. By doing so, you’re able to track what it was about your strategy that made your prospective customers pick up the phone and reach out to you. Think of it as Google Analytics.

Specific Details of Calls

When you add call tracking into your marketing strategy, you have access to the details of each call, such as duration, number of calls, and time of the day as well as the location from which the calls were made. This information can help you become a better provider for your customers, because you now have all the details needed to know about potential increase in consumers.

In addition to the aforementioned things, when you hold a marketing campaign, or if you put up a new banner ad recently, etc., you’ll be able to target exactly what it was that caused a person to pick up their phone and call you. Needless to mention, an intelligent entrepreneur can definitely generate larger revenue based on this information alone.

Just by making use of this information, you can guarantee that your marketing strategy will be ten times better due to a significant increase in potential customers. However, if you really wish to juice out all the benefits of call tracking, you should also ensure that you’re not spamming your potential customers by any means – that is one thing you will not be appreciated for.

Furthermore, if you would like to know about how call tracking software can help you improve your marketing strategy, or if you would like to opt for reliable call tracking software from a trustworthy source, contact Mark SYS today.