5 Effective Ringless Voicemail Techniques for More Sales

A ringless voicemail is a message that you can send to a customer the same way a typical voicemail message is sent, except there is no ‘actual’ call or ‘ring’ accompanying it. So in essence, you’re not disturbing, inconveniencing or distracting anyone in the middle of their routine, which is often a pain point for people when dealing with telemarketing. Since they can listen to the voicemail at their convenience, they can take a calmer and more thought-out action in response.

Believe it or not, ringless voicemail can help you skyrocket your sales. Not sure how? Let’s jump right into the 5 Effective Ringless Voicemail Techniques that you should use starting today.

Communicate Your Message Clearly

The intent behind your voicemail is to persuade your prospects or customers to call you back. Therefore, make sure the message being sent is planned and thought out in advance.

It is crucial that you educate your customer well before pitching your compelling message. Ensure that your message gently touches the customer’s pain points.

Space Out Your Ringless Voicemail Message

Do you have a relative that blasts your phone with several calls a day and leaves several voicemails? If yes, you must know how annoying it can get trying to keep track of all the calls and messages.

It’s important that you space out the number of ringless voicemails you leave for your customers. For instance, if you call your potential customer four times every week and leave a voicemail every time – you’ll just irritate them to the point where they will not give you the time of the day.

Spacing out your calls will make you come across as less forceful and promotional. Furthermore, it will surely ensure that you are leaving a compelling voicemail every time.

Get Rid of the Sales Tone

Your customer probably receives close to a handful of calls, messages and voicemails from companies who offer services similar to yours. Most of the messages and calls have a sales tone, where the focus is on the product or service rather than the customer.

Therefore, it is critical that you use the effective, compelling tone keeping your target demographics in mind to prompt action.

Do Not Convey Product Information Directly in the Message

It would be beneficial to use the indirect advertisement approach and not communicate any product information when leaving a voicemail message.

Remember, your aim is to convince them to engage in conversation and not force them to buy your product.

Instead of telling them what you are trying to sell, talk to them about their challenges, how you can help them overcome these and why you are a better alternative than others.

Follow up with an Email

Follow up with your customer with an email after leaving the voicemail. When you do so, customers will be able to better recognize your brand and maybe do some supplementary research by accessing your website.

Furthermore, it is much easier to reply to emails versus voicemail, because emails can be saved for future reference.

Talk to a marketing expert at (855) 627-5797 or 916-745-4883. You can even go ahead and visit our website to find out more!

USPS Announces New Price for Postage in 2020

mail in mailbox

The United States Postal Service filed notice of price changes to take effect January 26, 2020. The proposed prices would raise overall Mailing Services product prices approximately 1.9 percent.

While the USPS will not be increasing the cost of First-Class Mail Forever stamps or postcard stamps in 2020, other postage rates and mailing service products will see a price hike.

Individual postage rates vary based on mail sortation, but here is a broad summary of what to expect on January 26, 2020:
• First Class letters would go up about $.01
• Standard Rate letters would go up about $.005
• Saturation Rate letters would go up about $.002
• Nonprofit Rate letters would go up about $.002
• Outbound international letters would go up $.05
• Priority Mail (PMOD) would go up about 4.1%

For more information, visit https://about.usps.com/newsroom/national-releases/2019/1009-usps-announces-new-prices-for-2020.htm

At MarkSYS, we aim to bring about great results for your marketing-savvy business while ensuring maximum effectiveness of your future campaigns.

Our very slogan states that we guarantee you an efficient solution for all of your needs.

So what’re you waiting for? Go ahead and contact us at (855) 627-5797 or 916-745-4883. You can even go ahead and visit our website to find out more.

Is Direct Mail Still Relevant In The Digital Age?

direct mail

Just as how no one today will ride on a horse-drawn carriage if they can travel on a car, you may think that direct mail is  not relevant in a time of emails and social media message applications.

Although online marketing has recently taken the world by storm, direct mail still has a certain unbeatable appeal of its own. It is still an effective and a unique way to connect with your audience on a more personal level.
Direct mail refers to sending out personalized letters, postcards, or brochures to a customer or prospective customer.

Here are a few reasons why direct mail isn’t dead and is still relevant, even in the digital age.

Direct Mail Is Easy For Customers

One reason why direct mail is still useful today is that it is more easily understood by customers. According to one study, direct mail requires a lot less brainpower and time. Your customers don’t have to put too much thought into understanding direct mail.

Any successful marketing campaign requires that the audience responds well to it. Since direct mail is so easily understood by the customer, they are more likely to respond favorably to it.

Direct Mail Has a Better Response Rate

Studies have shown that direct mail has a much higher customer response rate than any online form of marketing. Roughly 4.4% of direct mail campaigns receive a response as compared to just 0.12% of online campaigns.

What this implies is that if you deliver mail to about a 1000 people, 44 more people are likely to respond to your direct mail rather than your email.

So if you are currently spending most of your marketing budget on emails, you might want to stop now and start allocating more budget towards direct mail.

Direct Mail is More Personal

Generally, for any marketing campaign to be a success, it needs to leave an impression on you. For example, certain advertisements are so good that you can’t seem to forget them.

A successful marketing campaign must have an impact on the audience’s sensibilities. They need to connect with the brand on a more personal and emotional level.

Because direct mail is so much more personal than any other form of marketing, it really allows the audience to form emotional attachments with the brand and to become a loyal customer of the brand.

These three reasons have made it abundantly clear that direct mail is still very relevant, even in today’s digital age. So what are you waiting for? Start allocating your budget away from large-scale, impersonal advertising and online marketing campaigns, towards direct mail.

At Marksys, we want to help you out with all your marketing efforts to make sure they are a success. We offer specially targeted direct mail programs that are monitored and tracked so that you have access to important regarding the success of every campaign.

For more information call us at (855) 627-5797 or 916-745-4883 or visit our website to find out more.

Unique Email Marketing Ideas for Restaurants

Person typing on keyboard

All businesses need to have an effective marketing strategy if they are to succeed in today’s world. Digital marketing is slowly taking over the world and you need to stay ahead in the game otherwise you will be left far behind.

The latest way to reach out to customers and expand your customer outreach is through email marketing. This means that every few weeks or even once a month, you send out a newsletter to customers to keep them updated with all the major developments at the restaurant, such as an updated menu.
According to research, email marketing can lead to an increase in revenue for the restaurant by up to 138%.

If you are a restaurant owner currently, or if you hope to soon open up your own restaurant, these unique email marketing ideas for restaurants are sure to help you out!

1. Carefully Craft Your Email List

There is little point in adding just anyone and everyone to your email list. People, who genuinely are not interested in hearing from you, will simply unsubscribe. You will essentially be wasting your time and effort sending emails to people who don’t want to receive them.

Make sure that whoever you add to your email list has consented to being on it and actually cares about receiving emails from you.

The days when you could force people to subscribe to your newsletter are long gone. Today’s age is all about customer consideration.
You will definitely get the best results if you take out time to carefully craft your email list.

2. Offer Discounts to Those on Your Email List

Once you have carefully handpicked who should be on your email list, the next step is to make sure that those on your email list feel special and important.

After all, who doesn’t like to be made feel special?

You can offer weekly or two-weekly discounts and deals to those on your list. Imagine them opening up their email one day to see a 15% off voucher or a free drink coupon in their email. It might just make their day and you will have a loyal customer for life!

3. Ask For Dish Recommendations

Another effective email marketing strategy is to have your subscribers vote on which new dishes should be introduced. This will allow your customers to feel special and valued because they will feel as though their opinion really does matter.

Not only does this work in favor of your subscribers, it also works out well for you. You will get recommendations from your subscribers so you will know which dishes are likely to be profitable if introduced. This can boost future restaurant sales.

4. Share Useful Information

Even if you aren’t too keen on giving out free food or discounts or even asking for recommendations, a newsletter can still be pretty helpful.
You can use the newsletter to inform customers about important things. For example, if one branch your restaurant is shutting down and relocating to a separate location, you would want your loyal customers to know and a newsletter can be useful in this regard.
So what are you waiting for? Start implementing these four unique email marketing ideas for restaurants right away!

At MarkSYS, we want to help you out with all your marketing efforts to make sure they are a success. For more information call us at (855) 627-5797 or 916-745-4883 or visit website to find out more.

4 Common Email Marketing Mistakes You Should Avoid

Hands over analytics.

Some say that email marketing is on the decline. However, the truth is the email marketing is evolving. People who fail to appreciate this change are unable to capitalize on this otherwise highly effective marketing channel. To get the most out of your email campaigns, here are 4 common email marketing mistakes you should avoid.

1. Forgetting a Call-to-Action

The main purpose of email marketing is conversion. You want the subscribers – your leads – to convert into your customers. Remember, the purpose of a business email isn’t a casual conversation that wastes a reader’s time, but instead, it should add value for them. As your potential customers, you want to aid them in moving forward through every stage of their buyer’s journey. The best way to do so is through implementing a Call-to-Action (CTA) within your email which tells the reader about the next step. CTAs can consist of anything you have in offers such as event invitation, a discount sale or a call for sign-ups.

However, don’t go overboard and overwhelm the user with too many CTAs spammed within your email. Remember, it will only end up hurting your email conversion rates.

2. Not Automating Emails

If a site visitor took the time to subscribe to your emailing list, it means they are actively interested in what you are offering and wants to know more. Don’t wait till the next emailing campaign to tell them of your best deals. Automate an email to be sent immediately after a visitor subscribes. Data shows that these have the highest conversion rates and on average, generate 320% more revenue for businesses compared to any other email type. With this in mind, it’s unwise to waste such a golden opportunity by not doing so.

3. Sending Too Many Emails

In the past month, you may have sent tons of emails to your subscriber base but you may have also noticed that your conversion rates are actually falling. Meanwhile, your competitor performs an email campaign just once and benefits more in terms of a greater conversion rate and revenue.

With so many players in the email marketing field, you do more with less by focusing on quality rather than quantity. Remember, emails with the best conversion rates are ones that add value. The average office person receives 121 emails a day and the last thing you want to do is add to this daily spam to further their suffering. Sending too many emails, in fact, is the surest way to get people to unsubscribe to your emailing list.

4. Not Tailoring Your Email Content

A smart marketer knows that sending the same generic email to every person in your emailing list is a terrible strategy. By tailoring your content according to country, gender, age, or interests, you can massively increase your conversion rates and customer retention. By tailoring email content, you are providing value to the reader and they are likely to respond in kind to your effort. This will also help in significantly reducing unsubscribing rates.

Email marketing is still relevant. It provides one of the highest ROI of any marketing stream. By avoiding these common email marketing mistakes, you can move your email strategy to the next level.

MarkSYS Can Simplify Your Marketing Needs

At MarkSYS, we aim to bring about great results for your marketing-savvy business while ensuring maximum effectiveness of your future campaigns. Our very slogan states that we guarantee you an efficient solution for all of your needs.
So what’re you waiting for? Go ahead and contact us at (855) 627-5797 or 916-745-4883. You can even go ahead and visit our website to find out more.

Why Print Marketing Still Matters in 2019

Hard copy magazines

“Print marketing is so yesterday”, some people would say, but they are wrong! Print marketing is still alive and kicking! It is true that print publishing has seen a sharp decline over the last decade, but that has only created a more targeted audience for savvy marketers to reach out to. Here is a list of reasons why print marketing still matters, and why you should still consider it a valuable marketing platform:

Perceived Value

The perceived value of a hard copy is much more than any online counterpart can provide. The sentiments you feel with a physical print in hand, be it a magazine, a book, or even a flyer, is simply lacking when you visit something digital. It is also more personal. The physical copy belongs to you and you along. Meanwhile, you don’t get the same feeling when visiting a website, or viewing an e-book. Ads placement on print is more likely to be taken notice of.

Greater Attention Span

Print outranks all other forms of marketing when it comes to capturing the user’s attention span. Unlike digital platforms, there is little in the way of white noise and distractions that divides the reader’s attention. People who subscribe to a physical copy are much more committed to spending time reading and learning from their content. According to a study, an average reader of a branded magazine will spend a whopping 20 to 25 minutes with it. Compared this to a website, where the best average you can hope for is a little over 2 minutes.

Trust

According to a study conducted by AllBusiness Networks, nearly 56% of all consumers trust print marketing more than any other advertising method. Unlike websites, people have to pay money to subscribe to a print copy, so the need for a good brand image is far more important. Due to this reason, print magazines are less likely to compromise on quality by presenting anything misleading. Unlike the digital world, readers do not have to worry about any click bait or annoying pop-ups. Thus, engagements are more genuine.

A Valuable Market

People who subscribe to print magazines these days either have a large disposable income, or are committed loyal readers of a particular brand. Both present some of the most valuable audiences you can target with your ads. In fact, according to a research, print marketing still gives the highest ROI of any marketing channel.

In the 90s, it was said that online video streaming will eliminate the television industry. In the early 2000s, it was stated the e-books will replace their physical counterparts. Just recently, it was said that blogs will kill journalism.

We now know that none of that is true. Rather than killing those platforms, new media prompted them to evolve and change their strategy. The same is true for print marketing. Print marketing still matters and is still relevant today, by presenting a great opportunity for smart marketers willing to seize it.

MarkSYS Can Help

We, at MarkSYS, can bring about great results for your marketing savvy business while ensuring maximum productivity of your future campaigns. Our very slogan states that we guarantee you an efficient solution for all of your needs.

So what’re you waiting for? Go ahead and contact us at (855) 627-5797 or 916-745-4883. You can even go ahead and visit our website to find out more.

5 Best Practices for Effective SMS Marketing

Animate Photo of Effective SMS Marketing

According to insights from GSMA, there are now over 5.15 billion people with mobile devices worldwide. That’s a staggering growth of 230 million more users compared to last year. Smart marketers know the sheer potential mobile marketing has to offer, and are quick to capitalize on this trend. One of the most effective ways to market on the mobile platform is through SMS marketing. Here are 5 best practices for effective SMS marketing.

1. Create Value

One of the fundamentals of good marketing is to create value for your audience. If your marketed text doesn’t resonate with the viewer, there is a high chance they will simply ignore it, or worse… blacklist your number! To create value, you must understand your targeted audience, their needs, interests, and demographics. Once you have arrived at a good mental image of your viewer’s persona, you can then tailor your text content accordingly. If you are marketing to a very diverse audience, it is best to segment them in smaller groups

2. KISS (Keep It Simple, Silly)

The attention span of an average mobile user is only 8 seconds. If you’re sending a long-winded confusing SMS text, you won’t be turning your leads to customers anytime soon.
Effective mobile marketing requires you to keep your message clear and concise. This is especially true when it comes to broadcasting your message through SMS. On some phones, the character limit for a single SMS message is just 160 characters. To maximize conversions from SMS marketing efforts, keep it short, and keep it simple. You can also make use of a URL shortening service to limit the text space your website URL uses up.

3. Get Creative with Your CTA (Call to Action)

Remember, effective marketing implies catching the attention of your audience. Instead of simply requesting that they visit your website or avail your program, get creative and include promotions, one-time offers, or even humor to entice the viewer.

4. Timing is Important

An effective marketer knows the value of time. A poorly timed SMS text, such as one being sent late at night or early morning, isn’t going to prompt any response. If you are marketing to a professional audience, the period between 10 am to 2 pm is ideal. Otherwise, the best time is usually late in the evening, between 7 pm to 9 pm.

5. Be Ethical

It is never considered good practice to send unsolicited text messages to strangers. Only send text messages to people who have already subscribed to your SMS newsletter. Make sure that your SMS marketing campaigns comply with the Telephone Consumer Protection Act (TCPA) regulations. You can create SMS leads by enticing users to opt-in using an online form, conducting contests, or by promoting your short code through your existing channels.

 

SMS marketing has emerged as one of the most lucrative forms of marketing. Brands that use SMS marketing typically reach 95% of users successfully. You too can see similar results for your campaign by following these best practices for effective SMS marketing.

10 Digital Marketing Trends to Watch Out For in 2020

Digital Marketing Trends

The world of digital marketing is constantly changing. An effective digital marketer can stay ahead of the pack by anticipating future trends, and adjusting their marketing strategy accordingly. Here is a quick review of the 10 digital marketing trends to watch out for in 2020.

1. Rise of the Machines

Fear not! By machines, we mean smart Artificial Intelligence, such as self-learning chatbots and voice assistants, which can provide instant real-time answers to user’s queries. Companies are just now realizing the vast untapped potential of this channel in helping with customer acquisition and retention.

2. It Gets Personal

With the sector maturing, digital marketing is becoming more personal. Effective marketing means showing customers exactly what they want to be shown. Some big names such as Amazon have already capitalized on this opportunity and benefitted immensely.

3. Testing 123

Marketing is all about experimentation to see what works and what doesn’t. Next year aims to be no different with SEO now joining email and social marketing in this trend.

4. it’s all about the visuals

With so much content today on the internet, it is becoming difficult to stand out and capture the attention span of the average internet user. Visual marketing, in the form of videos, infographics, and memes, is on the rise as it allows businesses to show the most information to their customers in the least time possible.

5. Private Messaging

Marketing through private messaging apps is gaining popularity. Private messaging apps are not just a potentially lucrative marketing channel for brand promotion, but some companies, such as Venmo and PayPal, are already looking at ways of monetizing it.

6. Next-Gen SEO

The algorithms that determine a webpage’s search ranking are always evolving, with the focus on providing the user with the best answers to their search queries. Expect the next year to be no different.

7. Sound Wave

50% of all search queries will be via voice by 2020. Companies that fail to take voice search into account in their digital marketing strategy are bound to lose out. The advent of voice search means that the future top-performing keywords would need to be longer, more natural, and placing emphasize on semantics.

8. The Omni-hack

Omni-channel marketing means an all-encompassing strategy of presenting a seamless, consistent experience to your audience through all your brand channels and platforms. An internet visitor today is likely to search through across a brand’s various channels before arriving at a decision. Showcasing an inconsistent brand image is likely to put them off.

9. Building a community

As the digital market saturates, there has been more focus on ensuring the retention of existing customers. Companies are now focusing on quality over quantity by becoming more engaged with their existing customer base, and encouraging their feedback to improve the quality of their products. Future trends in new customer acquisition are likely to be indirect through referrals and affiliates.

10. Content is still king

With major search engines still prioritizing well-researched and regularly updated articles for their search results, content marketing is likely to keep its dominance in the digital marketing sector in the near future.

Struggling with digital marketing trends or your business? Consider MarkSYS. We provide effective marketing solutions specific to your business audience needs,

Call us now at (855) 627-5797 or 916-745-4883.

Mobile Marketing Practices Every Marketing-Savvy Business Should Adopt

A rose gold iPhone on top of a folder

We don’t need stats to prove that people check their phones a lot, right? Well, according to the latest research, it was found that mobile advertising constitutes more than 72% of all digital advertising in the US.
Now that we’ve established how important this marketing strategy is, we can move over to some of the most happening mobile marketing practices of 2019. Here they are:

1. Location-Based Marketing

We are already in the era of location-based marketing. This is where customers receive notifications about promotions as soon as they pass a store; this is also known as strategic locations. This technologically-enhanced method of geofencing locations all over the world is a highly effective way of promoting your brand.

2. In-App Marketing

Currently, Google Play holds over 2.8 million apps while Apple holds a little less – standing at 2.2 million. Both these marketing savvy giants have competitive platforms with large user bases. This translates into a wide audience to whom you can promote your offerings through ad campaigns, especially those that run within popular apps.

3. SMS Marketing

Mobile text marketing has managed to surround itself with a lot of misconceptions of ineffectiveness. Even though this is the case, marketers cannot deny the fact that at least 91% of all mobile users are known to text quite often. For this reason alone, some giants like Toys ‘R’ Us, Walmart, and Coca-Cola have incorporated SMS marketing campaigns into their promotional mix.

4. Mobile Marketing Measurement

Did you know that the revenue generated from mobile ads was able to annihilate the revenue generated from desktop ads last year? This is also why billions of dollars are already being invested in research to find new approaches to mobile marketing. While this is happening, these companies are paying heed to the findings of data analytics companies to refine their mobile marketing practices. This will then result in optimized ad spending and boosted levels of ROI.

5. QR Codes

We are already familiar with what QR codes are. These digital bar codes act as a shortcut to get valuable information into the palms of prospects. Well, these are included in our list for 2019 because they are much more versatile than this and can perform so many other functions. An example of this could be seen in the case of the Guinness glasses that filled up to the brim to reveal a code. Once this code was scanned, users were able to download promotions and codes alongside engaging with the company.

MarkSYS Can Simplify Your Marketing Needs

At MarkSYS, we aim to bring about great results for your marketing-savvy business while ensuring maximum effectiveness of your future campaigns. We can help you master the mobile marketing practices, in order to recieve the results you’re looking for. Our very slogan states that we guarantee you an efficient solution for all of your needs.

So what’re you waiting for? Go ahead and contact us at (855) 627-5797 or 916-745-4883. You can even visit our website to find out more.

Interesting Bulk SMS Marketing Tricks to Help Your Business

A black smartphone in a hand

Our mobile phones occupy a huge portion of our daily lives. Right from the moment that we open our eyes in the morning to the time we close them at night, we are glued to those screens in our palms. This shows that there is a huge opportunity for digital marketing companies. A high rate of SMS opening or quick responses by using bulk SMS marketing tricks is guaranteed.

Either way, we are looking at a very effective marketing strategy – if used right. So, how can this marketing gold mine be used efficiently? Here’s how:

1. Develop Clustered but Precise Customer Profile Groups

Most marketing-savvy companies tend to fail in delivering their promise when it comes to SMS marketing because they don’t work at targeting a particular audience. They just run their campaigns without any targeting and don’t think about long-standing relationships. This can be changed by sending ‘thank you’ messages when transactions are completed in order to make them know that you appreciate them.

2. Refer Prospects to Your Website

Having websites that have all the necessary directions or information in them is very useful for your customers. That being said, how can the traffic of your website increase organically if you aren’t telling potential customers about it or if they keep missing these anchor links?
When sending a marketing text message to potential customers, you should add a link through which they can take your desired action. Make sure your website isn’t offline though because this gives off a very bad vibe about your brand.

3. Keep a Relaxed Approach

Everyone seems to be running after specific deadlines in this fast-paced world. This is also the reason why so much competition seems to exist while people look for alternatives almost instantly. To counter this negative reaction from your audiences, you should try and modify your format, tone, and language of bulk SMS campaigns to freshen the vibe of rejuvenation.
Go ahead and break free from all that conventional SMS marketing jargon and just try to break the ice with an informal message. While doing so, just make sure you have presented your brand and marketing message clearly so that the reader knows exactly what they’ll get from the offering. You may also ask your prospective customers to talk about your product with others to create what is known as a snowball effect.

MarkSYS Can Offer More Than Just Bulk SMS Marketing Tricks

We, at MarkSYS, can bring about great results for your marketing savvy business while ensuring maximum productivity of your future campaigns. Our very slogan states that we guarantee you an efficient solution for all of your needs.

So, what are you waiting for? Go ahead and contact us at (855) 627-5797 or 916-745-4883. You can even go ahead and visit our website to find out more.