All businesses need to have an effective marketing strategy if they are to succeed in today’s world. Digital marketing is slowly taking over the world and you need to stay ahead in the game otherwise you will be left far behind.
The latest way to reach out to customers and expand your customer outreach is through email marketing. This means that every few weeks or even once a month, you send out a newsletter to customers to keep them updated with all the major developments at the restaurant, such as an updated menu.
According to research, email marketing can lead to an increase in revenue for the restaurant by up to 138%.
If you are a restaurant owner currently, or if you hope to soon open up your own restaurant, these unique email marketing ideas for restaurants are sure to help you out!
1. Carefully Craft Your Email List
There is little point in adding just anyone and everyone to your email list. People, who genuinely are not interested in hearing from you, will simply unsubscribe. You will essentially be wasting your time and effort sending emails to people who don’t want to receive them.
Make sure that whoever you add to your email list has consented to being on it and actually cares about receiving emails from you.
The days when you could force people to subscribe to your newsletter are long gone. Today’s age is all about customer consideration.
You will definitely get the best results if you take out time to carefully craft your email list.
2. Offer Discounts to Those on Your Email List
Once you have carefully handpicked who should be on your email list, the next step is to make sure that those on your email list feel special and important.
After all, who doesn’t like to be made feel special?
You can offer weekly or two-weekly discounts and deals to those on your list. Imagine them opening up their email one day to see a 15% off voucher or a free drink coupon in their email. It might just make their day and you will have a loyal customer for life!
3. Ask For Dish Recommendations
Another effective email marketing strategy is to have your subscribers vote on which new dishes should be introduced. This will allow your customers to feel special and valued because they will feel as though their opinion really does matter.
Not only does this work in favor of your subscribers, it also works out well for you. You will get recommendations from your subscribers so you will know which dishes are likely to be profitable if introduced. This can boost future restaurant sales.
4. Share Useful Information
Even if you aren’t too keen on giving out free food or discounts or even asking for recommendations, a newsletter can still be pretty helpful.
You can use the newsletter to inform customers about important things. For example, if one branch your restaurant is shutting down and relocating to a separate location, you would want your loyal customers to know and a newsletter can be useful in this regard.
So what are you waiting for? Start implementing these four unique email marketing ideas for restaurants right away!