The world of digital marketing is constantly changing. An effective digital marketer can stay ahead of the pack by anticipating future trends, and adjusting their marketing strategy accordingly. Here is a quick review of the 10 digital marketing trends to watch out for in 2020.
1. Rise of the Machines
Fear not! By machines, we mean smart Artificial Intelligence, such as self-learning chatbots and voice assistants, which can provide instant real-time answers to user’s queries. Companies are just now realizing the vast untapped potential of this channel in helping with customer acquisition and retention.
2. It Gets Personal
With the sector maturing, digital marketing is becoming more personal. Effective marketing means showing customers exactly what they want to be shown. Some big names such as Amazon have already capitalized on this opportunity and benefitted immensely.
3. Testing 123
Marketing is all about experimentation to see what works and what doesn’t. Next year aims to be no different with SEO now joining email and social marketing in this trend.
4. it’s all about the visuals
With so much content today on the internet, it is becoming difficult to stand out and capture the attention span of the average internet user. Visual marketing, in the form of videos, infographics, and memes, is on the rise as it allows businesses to show the most information to their customers in the least time possible.
5. Private Messaging
Marketing through private messaging apps is gaining popularity. Private messaging apps are not just a potentially lucrative marketing channel for brand promotion, but some companies, such as Venmo and PayPal, are already looking at ways of monetizing it.
6. Next-Gen SEO
The algorithms that determine a webpage’s search ranking are always evolving, with the focus on providing the user with the best answers to their search queries. Expect the next year to be no different.
7. Sound Wave
50% of all search queries will be via voice by 2020. Companies that fail to take voice search into account in their digital marketing strategy are bound to lose out. The advent of voice search means that the future top-performing keywords would need to be longer, more natural, and placing emphasize on semantics.
8. The Omni-hack
Omni-channel marketing means an all-encompassing strategy of presenting a seamless, consistent experience to your audience through all your brand channels and platforms. An internet visitor today is likely to search through across a brand’s various channels before arriving at a decision. Showcasing an inconsistent brand image is likely to put them off.
9. Building a community
As the digital market saturates, there has been more focus on ensuring the retention of existing customers. Companies are now focusing on quality over quantity by becoming more engaged with their existing customer base, and encouraging their feedback to improve the quality of their products. Future trends in new customer acquisition are likely to be indirect through referrals and affiliates.
10. Content is still king
With major search engines still prioritizing well-researched and regularly updated articles for their search results, content marketing is likely to keep its dominance in the digital marketing sector in the near future.
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