Not many businesses invest in promotional products. It’s because they believe these products are too expensive and they can promote their business more effectively via other cost-effective methods.
However, these promotional products assist in increasing brand recognition and awareness in the long run. Here’s why every business needs promotional products:
· More Exposure
No other marketing tactic can give your brand exposure to a wide range of potential customers like promotional products. When a person goes out in public wearing a t-shirt with your brand’s name imprinted on it, the passersby will notice it and may look for your company through internet.
You don’t necessarily need to invest in expensive products. You can instead promote your business via t-shirts, pens, and other cheap products. Just make sure the brand name and logo are clearly visible on the products. You can distribute these promotional products among your employees as well as your customers.
· They Stay Around for Long
As compared to other marketing material, promotional products stay around for longer. For instance, if you’ve distributed pens with your brand name imprinted, people are likely to keep it with them. It’s because these products are not only trendy, they’re also functional.
· They Help in Achieving Marketing Goals
In order to survive in the competitive market, you need to attract more and more customers to your business. If you want to increase your customer base and increase the sale of your products, you should opt for promotional products.
PPAI conducted a research study in 2017. 89% of the interviewed people received some sort of promotional product in the last six months. 79% of people researched the brand to know more about the business, whereas 83% people showed interest in buying the products of the same brand.
These statistics suggest that people are likely to do business with your brand if you successfully attract them with the help of promotional products and your message resonates with them.
· Advertise New Services or Products
When you launch a new product or a service, you need to spread the word among potential customers. Aside from other marketing tactics, you can spread awareness by imprinting the latest product on promotional merchandise.
Print your logo and product name on items that are used frequently, such as pens, caps, water bottles, key chains, and calendars. The more people know about the products or services you’re going to launch, the easier it’ll be for you to increase the ROI of your business.
· Promote Customer Loyalty
When it comes to growing your business, you can’t ignore your existing customer base. No matter how hard you try to attract more customers, keep in mind the interest of your loyal customers.
Loyal customers not only stay with your brand for long, they can also become promoters of your business. They’re likely to spread the word about your business in their social circle and convince their friends to buy your products.
Surprise your loyal customers with free promotional products to boost customer retention.
Contact MarkSYS today to get promotional products for your business.