When it comes to marketing channels, SMS marketing is one of the simplest yet effective platforms. Around 81% of the US population owns a mobile phone. The easiest way of spreading brand awareness among these people is to forward curated texts. This is why, 71% marketing professionals use SMS advertising to reach potential customers.
Despite the fact that you can significantly increase your customer base via SMS marketing, not every business is able to make the most of their marketing campaigns. It’s because they make certain mistakes that hamper their relationship with the customers.
In order to become an efficient marketer, you should try to avoid making the following SMS marketing mistakes:
1. Overlooking the Benefits of Segmentation
Many marketers create a general campaign for their entire customer base, due to which they’re unable to grab their attention.
For instance, let’s say you sell gym equipment and a customer has purchased an exercise bike. What good will it do for your business to share with them the information about latest models of exercise bikes? You should instead promote gym wear and other goods to add value.
Market segmentation allows you to divide a large market into smaller segments and share offers as per the interest of customers.
2. Bombarding Customers with Texts
Nothing irritates a person like frequently receiving promotional SMS texts from a company. Your potential customers may get annoyed and block your messages.
In order to prevent losing your customers, you need to modify your SMS marketing plan. The best practice is to send a text or two every week. This will keep your customers updated with the latest offers and products without irritating them.
3. Forgetting to Add a Relevant CTA
A marketing campaign provides you with an opportunity to attract potential customers to your business. If they’re interested in the SMS content, they’re likely to check out your offer in detail. However, what if there’s no call-to-action that guides them on how to avail this offer?
Forgetting to add a CTA in your marketing campaign can ruin your efforts. So, always add a relevant call-to-action through which potential customers can utilize the offer. Just make sure that your CTA is clear and concise.
4. Using Acronyms
Due to the simplicity of SMS texting, many marketers use slang and inappropriate language in the marketing texts. However, they’re unaware how this practice affects their credibility.
Also, refrain from using texting acronyms. Not every customer can understand these acronyms. Furthermore, the non-professional way of texting ruins your brand’s reputation.
It’s in the best interest of your business to use professional language in SMS campaigns. This will deliver the message in a more effective way and attract potential customers to your products or services.
To be precise, SMS marketing is a great way of getting in touch with a wide range of potential customers and spread brand awareness. However, making the above mistakes means you’re likely to lose their interest and your efforts may go in vain. So, always follow the best text marketing campaigns to improve your credibility.
Contact MarkSYS to run an effective SMS marketing campaign for your business.